94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Part of the Crisis Timeline series. The first hour of modern crisis response now includes a retrieval sweep — a fast read of what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews are saying. The five prompts, what it surfaces, who owns it.
South Africa's reputation economy runs on two opposite poles. Nelson Mandela — the greatest reputation asset of any modern country. Bell Pottinger — the greatest PR-industry reputation liability of the century. Inside the National Retrieval Stack™.
Malaysia carries one of the most damaging single-event retrieval anchors of any major economy in AI answer engines. 1MDB, MH370, the Petronas Twin Towers, Anwar Ibrahim. Inside the National Retrieval Stack™ that defines Malaysian reputation in the AI era.
Argentina may be the most personality-driven retrieval economy in the world. Messi, Maradona, Pope Francis, Eva Perón, Milei — five names that dominate AI retrieval. Inside the National Retrieval Stack™ that defines Argentine reputation in the AI era.
Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.
Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.
A crisis communications plan is a pre-built operating document defining how an organization responds when an event threatens reputation. The four components, the build sequence, the cost.
How a city of six million owns the Asia conversation — Lawrence Wong, Temasek (S$434B), GIC (US$936B), DBS, Singapore Airlines, MAS, NAIS 2.0 — and the answer-engine citation share that follows.
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
