Crisis Communications
AI Washing Hits Israeli Tech
Israeli tech is blaming AI for layoffs the shekel actually caused. The communications problem just started — and the credibility bill comes due later.
Tag
AI Communications
Technology
20 Best Tech PR Campaigns Of 2026
OpenAI, Apple, Google, Microsoft, NVIDIA, Meta, AWS, Tesla, SpaceX, TikTok and 10 more. The 20 tech PR campaigns building trust in an era of AI fatigue.
Internal Communications
Who Writes the CEO's Employee Letter Now?
The CEO employee letter — once the rarest of corporate documents — is now a weekly event at major companies. The genre has matured. The drafting workflow has changed completely.
Sports & Gaming
Betting Scandals Stay in the Answer Forever
Sports betting is the most reputation-sensitive category in modern sports. Integrity cases enter the AI citation graph and never leave. For DraftKings and FanDuel, that isn't branding — it's license risk.
Sports & Gaming
Sponsorships Now Buy a Sentence in the Answer
A $40M sponsorship used to buy a logo and hospitality. Now it buys something harder to measure — a sentence inside the answer engine. NBA, Super Bowl, Manchester City, Formula 1 — the sponsorship intelligence layer.
Sports & Gaming
Google Forgot. AI Doesn't.
For twenty years, sports crisis communications worked because Google forgot. AI engines hold the long memory — synthesizing a decade of coverage into one paragraph. From Tiger Woods to Ja Morant, the playbook is being rebuilt.
Sports & Gaming
Brands Now Scout NIL Through AI
NIL is a multi-billion-dollar economy and its discovery layer is shifting. Brands are running NIL shortlists through ChatGPT and Perplexity before they call an agent. The under-told story in college sports.
Healthcare
Who Controls AI Answers in Healthcare?
Institutional medicine owns the diagnosis. Reddit and Healthline own the experience. The AI-mediated healthcare conversation has a different center of gravity.