Fifteen verticals mapped. Five patterns repeat without exception: category-native beats legacy, .gov anchors the factual floor, Reddit dominates experience queries, named practitioners out-cite firms, and revenue leadership ≠ Citation Share leadership.
The S-1 is training data. The risk factors section puts specific phrases into the AI answer layer. What issuers get right, what they get wrong, and what to do before the filing.
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Founder and chairman of 5W AI Communications. Publisher of Everything-PR. Author of two best-selling editions of For Immediate Release. Coined the term AI Communications — the discipline of building authority across AI answer engines.
Wikipedia is #2 and Reddit is #1 in AI citation share across all major engines. Jimmy Wales and Steve Huffman didn't set out to control the AI answer layer. They just built the internet's most valuable content archives.
Nvidia built the infrastructure layer every foundational model depends on. ChatGPT, Claude, Gemini — none exist without Nvidia GPUs. $3T market cap, 90%+ AI GPU share, and the picks-and-shovels supplier to the entire AI Communications era.
Gourmet closed. Bon Appétit shrank. The audience moved to creator YouTube, Substack, Reddit, the cookbook market, and the AI engines. Food authority got bigger as legacy food media got smaller — and the brands that understand the shift are taking share.
DoubleVerify did $657M in 2024. IAS did $530M. The AI-driven brand-safety models they sell are systematically mis-classifying the creators who shape consumer purchase decisions — and the same bias shapes AI engine citation. The new measurement layer replacing them.
Nicole Perna spent two decades at Baker Winokur Ryder, told off Chris Brown by text in 2016, walked from BWR in 2017, and co-founded ImPRint. The definitive EPR profile.
Traci Lords escaped her past. Kim Kardashian overwhelmed hers. Two reinvention models, both producing billion-dollar second careers — and the operating framework now governing every CEO, founder, and politician planning a career reset in the AI retrieval era.
