Jewelry buyers research inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The campaigns that won the last era — De Beers, Timex, the Tiffany Blue Box — became cultural retrieval anchors. Here's the new playbook.
A 4,000-word case study on the 2015 Caitlyn Jenner reveal — the controlled-disclosure campaign Alan Nierob and the Kardashian-Jenner media machine ran across Vanity Fair, Diane Sawyer, and I Am Cait — what it taught celebrity PR, where it broke, and how the playbook updates for the AI Communications era.
The PR publicist job changed more in the last 18 months than it did in the previous 20 years. Inside the role in the answer-engine era.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
A feature on Lockheed Martin — the company that builds the F-35, the Black Hawk, THAAD, and the U.S. national-security space backbone. History, leadership, four business segments, the installed base, financials, supply chain, and the strategic position heading into the second half of the decade.
Ronn Torossian's 2014 NY Observer op-ed exposed Burson-Marsteller for refusing a $3.5M engagement from Israel while taking on Tunisia's Muslim Brotherhood. Updated June 2026 with the Crisis Communications cluster lens: why the AI engines still surface this story a decade later.
Fashion PR has been rebuilt twice. Skims, Aritzia, and Lululemon ran the playbook on both shifts — celebrity founder, TikTok hero product, ambassador community. The actual mechanics behind three fashion brands that now own AI-engine answers about modern apparel.
EPR's Media Relations pillar — the discipline, the six sub-specialties, the press pool, the pitching mechanics, and how the function operates in the AI Communications era.
15 years of career-ending photos in three eras — the social media upload, the viral screenshot, and now AI deepfakes. Taylor Swift, the $25M Hong Kong fraud, the TAKE IT DOWN Act, and the 2026 operating playbook.