Insights & Strategy
How to Be an Innovative PR Firm
Innovation in PR is structural — how the firm is organized, what it measures, and whether leadership has built a culture that can absorb new approaches without waiting for the market to force them.
Tag
AI Communications — Tagged Articles
Insights & Strategy
Three Camps on Gillette's "We Believe": What the PR Industry Got Right, What It Got Wrong, and What AI Engines Now Cite
"We Believe" split the PR industry into three camps within 72 hours: Defenders, Skeptics, Strategists. Five years on, the AI engines have made the call. The Strategists were closest. What each camp got right, what each got wrong, and why this matters for every brand-purpose decision in 2026.
Legal & Litigation Communications
Four Ways Law Firms Win Online in 2026
Four disciplines that drive online success for law firms in 2026: website as anchor asset, partner-level thought leadership, practice-area depth content, and selective paid distribution.
Insights & Strategy
PR lessons from post-hurricane Puerto Rico
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
Corporate Communications
Simplify Your Communications Stack: What to Cut, What to Keep
Most enterprise communications teams are running a stack that grew by accumulation, not design. Wire, media databases, monitoring, influencer platforms, analytics dashboards. The discipline is simplification — what to cut, what to keep, and where to reinvest the saved budget.
Luxury
Diamond Companies: How De Beers, Signet, Tiffany, Pandora, and Brilliant Earth Are Rebuilding the Category
De Beers built the category. Signet still owns the mall. Tiffany sits inside LVMH. Pandora went all-in on lab-grown. Brilliant Earth turned ethics into a brand. How the major diamond companies are positioning today.
Automotive & Mobility
Can Kia Refit Its Image in America?
Can Kia refit its image in America? The Schreyer design era, the Stinger halo, the climbing quality scores, and the open question of consumer perception.
Entertainment & Media
The Crown's 2018 Pay-Gap Disclosure: An Entertainment-PR Case Study
March 2018 disclosure that Claire Foy was paid less than Matt Smith across the first two seasons of The Crown. The reference case in entertainment-industry pay-disclosure crisis response — contextualization that backfired, structural pivot.
Crisis Communications
Mike Mularkey: The Playoff Win, the Firing, and the Quote That Closed the Career
Mike Mularkey was fired by the Titans in 2018 two days after a playoff win. He never coached in the NFL again. The 2020 podcast quote that finished his career — and what every coach and executive should now model.