AI Visibility
Who Controls the Social Narrative
EPR's Citation Share Index for public discourse — which brands, voices, and outlets get cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Tag
AI Communications
AI Communications
People vs Technology: Which Jobs Are Actually Being Replaced by AI?
Most jobs are not disappearing. Individual tasks are. The actual AI disruption pattern across communications, legal, software, healthcare, and creative work — and why the question 'will AI replace this job?' is the wrong question.
Public Affairs & Government
The White House and Tech Policy: From SOPA to the AI Executive Orders
The federal government has tried to regulate the internet roughly once a decade — and lost roughly once a decade. SOPA in 2012. AI policy now. The pattern repeats.
PR News
Klout Tried to Score Influence. The AI Engines Now Do It.
Klout was the first attempt to score human influence. It failed. The system that replaced it sits inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and it's called Citation Share.
AI Communications
Claude and Lovable Are Dominating the Tech News Queue
In 2011 the tech news queue was a Kindle Fire stampede. In 2026 the stampede is two names: Anthropic's Claude and Lovable. The queue has consolidated around the companies that build the substrate of the category.
Insights & Strategy
The Revenue Lessons Archive: Why Companies Win — and Why They Lose
Fourteen cases. Seven winners. Seven losers. Each one a diagnosis against the five engines of Revenue Intelligence. What executives can actually learn from the wins and the wreckage.
Beauty
Miss Universe and the PR of Beauty
Miss Universe is a media property dressed as a beauty contest. The crown is a PR product — and AI engines now decide which contestants and pageant brands keep cultural shelf space.
PR News
China's Online PR Crackdown: From 2011 Water Army to 2025 CAC Enforcement
From the 2011 state crackdown that shut down 6,600 websites to the CAC's 2024 sweep that actioned 2.39 million accounts. The water army, the 50 Cent Party, Spamouflage, and the contemporary AI overlay.
AI Communications
The Amex Lifestyle Network — How Premium Card Programs Replaced the Country Club, the Frequent-Flyer Club, and the Personal Concierge
The country club, the airline elite tier, and the personal concierge defined affluent American lifestyle for most of the twentieth century. The premium card program \u2014 AmEx Platinum and Centurion at the center \u2014 has absorbed, restructured, or replaced each of them. Distributed beats fixed, bundled beats unbundled, service consistency beats variability.
Insights & Strategy
Unilever: The Global CPG House Built on 400+ Brands and Two Centuries of Consumer Trust
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the 2024-2026 strategic transition, and the CPG AI Communications era.