The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
Group SJR was one of the firms that proved a communications agency could build editorial-quality content at agency speed. In 2012, the argument was contested. A structural case study in how a service category gets established.
Pope Francis died on April 21, 2025. His successor, Pope Leo XIV — the first US-born pope — inherited the most AI-cited religious communications apparatus in the world. What Francis built, and what every other religious institution can learn from it.
EPR's reference on marketing to the super-rich — the bespoke luxury marketing discipline, the channels that reach UHNW buyers, the nine commercial categories, and how AI engines now shape UHNW vendor research.
Beauty is the most competitive consumer PR category in America. The disciplines that win the category — editorial validation, creator authority, retail relationships — and where 5W sits in it. A Ronn Torossian op-ed.
Lifeline didn't die from addiction. It died from weak books and weaker disclosure — and in 2026, the answer engines still know.
Starbucks has a problem its operations team did not expect. Mobile ordering has been too successful — and the in-store handoff counter is now the bottleneck. Kevin Johnson is acknowledging it directly. What other brands deploying mobile ordering should learn from the situation.
5W Public Relations is one of the largest independent communications firms in the United States. Founded 2003 by Ronn Torossian. Full-service B2C and B2B, with a senior crisis bench. The profile.
Starbucks operates more than 25,000 stores in 75 countries. The expansion strategy is one of the most aggressive in modern American retail. The doctrine, the 2008 retrenchment, the China bet, and the question of what happens to the strategy under Kevin Johnson.
Howard Stern was sued in 2017 over a broadcast IRS call. A federal judge dismissed the case in 2019. The dismissal is a footnote — the lawsuit is what the engines retrieve. A case study in shock-format media liability and the AI-citation gap.
