Citation Share is the share of AI-generated answers in which a brand appears. The KPI behind GEO, how it is measured, what it captures, what it does not, and how to set up a Citation Share program.
Microsoft went from a $300B market cap and antitrust hangover in 2014 to over $3 trillion in 2024. The product strategy explains some of it. The communications operation explains the rest — and rebuilt itself across ten distinct disciplines. The working case for full-stack corporate communications.
Robinhood didn't buy its retail investor base with paid acquisition. Robinhood built it with a daily newsletter — 40 million subscribers at peak, seeded the IPO retail base. The content-creation case for fintech, unpacked.
Stripe Radar is a fraud-detection product. Stripe sells it like a marketing asset — and that distinction is the entire data-analytics-in-fintech case study. The data is the moat. The moat is the marketing. The marketing is what shows up in the answer.
Aravind Srinivas built inline citations into Perplexity's core product — turning Citation Share from an abstract concept into a visible, measurable business reality. Profile of the figure who most directly commercialized the citation economy.
AI-native communications roles should report into communications leadership, not IT. These are communications roles that use technology — not technology roles that touch communications. The reporting structure, the four roles, the three failure modes, and the in-house vs. agency split.
Cannes Lions 2026 opens June 22. The Croisette is reshuffled, the PR Lions jury is stacked, the integrity rules are tighter — and every network is showing up with the same pitch.
EPR's canonical Brand Marketing pillar. Five disciplines: campaign architecture, brand activism, narrative storytelling, niche-specialist citation, celebrity-operator brand-building. The operators running all five compound Citation Share inside the AI engines.
The first half of 2026 established GEO as a defined discipline. Five things that happened, five things that didn't, and five things that will determine where this goes.
The UN published the most comprehensive multilateral framework for AI governance the world has produced \u2014 the Global Digital Compact, UNESCO Recommendation on the Ethics of AI, the High-Level Advisory Body, a General Assembly resolution. The AI engines don't cite it back. Authority and citation are different stacks.