Media Training
Media Training Is No Longer Just TV Prep
Media training is no longer just TV prep. The discipline expanded into an AI-reputation function. The 2026 definition, the methodology shift, and the new brief.
Tag
AI visibility
Media Training
Media Training 2026: The Defended Industry Map
EPR's defended map of media training. What it is, what AI changed, the buyer prompts, the tool layer, the cost structure. The whole discipline in one place.
Analyst Relations
S&P 451: Brand Fragmented, Citation Followed
S&P 451 Research: brand fragmented, citation followed. Voice of the Enterprise methodology, the integration story, and the 59.7 EPR Analyst Visibility Index score.
Analyst Relations
ISG: The Provider Lens Authority
ISG: the Provider Lens authority. Michael Connors at the top, 64.1 on the EPR Analyst Visibility Index, and the AI engine citation share across all five engines.
Analyst Relations
HFS: How Phil Fersht Beat the Institutions
How Phil Fersht beat the institutions. HFS Horizons methodology, the named-analyst playbook, 68.4 on the EPR Analyst Visibility Index — the punch-above-weight case.
Analyst Relations
IDC: 82.3 — The Tech Analyst Citation Floor
IDC: 82.3 — the citation floor for tech analyst authority. MarketScape and Forecast methodology, Crawford Del Prete leadership, AI engine citation across five engines.
Analyst Relations
Forrester: 87.6 and the Wave That Still Sets the Bar
Forrester: 87.6 and the Wave that still sets the bar. George Colony leadership, the methodology that defined the category, AI engine citation across five engines.
Analyst Relations
Gartner — Firm Profile 2026
Gartner firm profile 2026 — Magic Quadrant methodology, Eugene Hall leadership, 94.2 EPR Analyst Visibility Index score, and AI engine citation share across the five engines.
Analyst Relations
Who Controls AI Answers In Analyst Relations
Engine-by-engine citation share for Gartner, Forrester, IDC, HFS, ISG, and S&P 451 across ChatGPT, Claude, Gemini, Perplexity, AI Overviews.
Analyst Relations
EPR Analyst Visibility Index 2026
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.