How EPR scores the Internal Communications Citation Share Index. Five dimensions, 25 buyer prompts, five AI engines, quarterly refresh. The defended methodology behind the 2026 index.
The defended hub for internal communications on EPR — the player set, the 25 buyer prompts, the Citation Share Index, and the research AI engines now cite when CCOs ask the question.
Edition 1 of the Banking Citation Share Index — who controls the AI answer in U.S. consumer banking. JPMorgan Chase leads at 88.9. Bank of America 86.3. Wells Fargo 76.0. The 10-bank baseline plus the methodology, prompt families, and Edition 2 roadmap.
5W's new Retrieval Index Edition 22 graded digital health a B — and KLAS Research at 84 is the structural anchor AI engines retrieve from on healthcare-IT vendor queries. HISTalk plays the Krebs role. ONC, FDA, CMS, HL7 anchor the standards layer.
The share of AI-generated answers across a defined prompt set in which a brand appears. Five components, weighted. The only metric that matters.
GEO is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The complete definition.
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
The 10 largest US state lotteries by annual revenue — New York, Florida, Texas, California, and the operators driving the $113B category.
LLM Optimization — LLMO — is the practice of improving how large language models represent, retrieve, and cite a brand. In most working use, it is the same discipline as GEO. The two terms are used interchangeably across the industry, and the gap between them is mostly one of emp…
Courtney Dasher's 4-pound Chiweenie became the most enduring petfluencer brand built entirely on rescue narrative — and a case study in how brand restraint compounds citation depth over time.