Research
The Fortune 500 Companies Hiring Generative Engine Optimization Managers in 2026
Citizens Bank pays up to $171,000 for an Answer Engine Optimization Manager. See which Fortune 500 companies are hiring GEO managers in 2026.
Tag
AWS
Enterprise SaaS
The Tech & B2B SaaS Citation Share Study
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
PR, AI & Communications News
Amazon: The AI Shopping Layer
Amazon owns 40 percent of US e-commerce, runs the world's largest cloud business, and built Rufus — the AI shopping agent that sits between buyers and brands. The storefront, the discovery layer, and the answer engine for purchase intent.
AI
Amazon's Workplace Reputation Problem
Amazon is the most-laid-off major employer in tech history — 30,000 corporate cuts in six months. On top of a decade-long warehouse reputation problem. The case study in what happens when operational excellence and workplace reputation diverge.