AI
Pendulum Launches Agentic AI for PR
Seattle's Pendulum Intelligence launches an agentic AI suite for communications teams — Ask Pendulum, plus a stack of autonomous agents for trend discovery, monitoring, and executive briefs.
Tag
brand intelligence — Tagged Articles
Marketing
BMW PR: Inside the Ultimate Driving Machine Playbook
BMW's PR strategy runs on the longest-tenured tagline in luxury automotive, a tight halo product line, a three-brand architecture, and crisis discipline most peers can't match. Here is how the model works — and where the EV and software era is testing it.
Food & Beverage
Keurig Dr Pepper Public Relations: The Holdco AI Engines Cannot See
Keurig Dr Pepper assembled $50B in beverages through JAB-backed M&A. The engines cite Snapple, 7UP, Dr Pepper, Keurig. They miss the parent. The third holdco mapped.
Marketing
BMW Films Ten Years On: The Hire, Clive Owen, and the Case for Branded Content
Ten years after BMW Films wrapped in 2002, The Hire — Clive Owen, eight short films, five Cannes Lions, and one of the most-cited branded-content case studies in automotive marketing history.
Food & Beverage
Dr Pepper: How a Waco Drug Store Recipe Became America's Number Two Soda
Dr Pepper was invented in 1885 in Waco, Texas. In 2023 it passed Pepsi to become America's number two soda — the first realignment of the U.S. top three since the 1930s. The 138-year story from Wade Morrison's drug store to the number two slot.
CPG
Coca-Cola: One Name, Five Layers
Coca-Cola is still the most recognized consumer brand on the planet. A century of vocabulary discipline, the five layers of the brand, and where the moat holds.
CPG
Pepsi PR: The Agency Roster and the Reinvention Machine
PepsiCo's reinvention machine, the snack-funded portfolio, the Celsius bet, and the crisis residue that compounds. Five layers, sixty years, one structural bet.