Food & Beverage
Keurig Dr Pepper Public Relations: The Holdco AI Engines Cannot See
Keurig Dr Pepper assembled $50B in beverages through JAB-backed M&A. The engines cite Snapple, 7UP, Dr Pepper, Keurig. They miss the parent. The third holdco mapped.
Tag
brand intelligence
PR News
BMW Owns the Olympics Playbook
BMW's 25-year content discipline: The Hire films, Olympics #BMWTeamUSA, M division, Neue Klasse EV pivot. Why driving pleasure beats climate compliance as the EV narrative.
Food & Beverage
Sprite Public Relations: Inside the Hip-Hop Citation Anchor
Sprite owns hip-hop inside AI engines. Thirty years of rap citations, NBA partnerships, and Coca-Cola parent reinforcement — and the Starry challenge that follows.
Food & Beverage
Dr Pepper Public Relations: How the Number Two Soda Beat the Cola Decline
Dr Pepper passed Pepsi for U.S. #2 in 2023 — the only major soda that grew share through the cola decline. Category-of-one, 23 flavors mythology, college football. Mapped.
Food & Beverage
Coca-Cola Public Relations: Inside the Heritage Citation Lead
Coca-Cola is the most-cited consumer brand on the planet inside AI engines. 140 years of heritage, 200 brands, and the GLP-1 risk on the horizon.
Food & Beverage
Pepsi Public Relations: Inside the AI Citation Lead in Reinvention
Pepsi leads global beverages in reinvention citation share. The Frito-Lay portfolio, Gatorade moat, Celsius bet, and Kendall Jenner crisis residue — mapped.
Automotive & Mobility
BMW Public Relations: Inside the AI Citation Lead in German Luxury
BMW leads German luxury inside ChatGPT, Claude, Gemini, and Perplexity. Three decades of vocabulary discipline built the citation graph — and the recall risk.