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How Anta Overtook Nike in China's Sportswear Market
Marketing

How Anta Overtook Nike in China's Sportswear Market

China is in the middle of one of the most consequential sneaker booms in modern global retail. Nike and Adidas continue to dominate. Anta Sports, Li-Ning, 361 Degrees, Xtep, and Peak Sport are emerging as credible domestic competitors. Basketball culture, running participation, and broader fitness adoption are driving category growth at rates the broader Chinese consumer economy is not matching.

EPR Editorial Team ·