AI Communications
GEO for Nonprofits: How to Get Cited When Donors Ask AI Where to Give
Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.
Tag
Citation Share
Insights & Strategy
The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Research
The 2026 State of Crypto AI Visibility
Coinbase 26.3%. Tether dominates stablecoin citation. CoinGecko + CoinMarketCap supply 25% of crypto AI source citations. The 2026 ranked leaderboard across protocol, exchange, stablecoin, DeFi, and infrastructure layers — and why most crypto categories beyond the top tier remain undefended.
Editorial
How Donors Research Charities With AI — and Why Charities Must Adapt
Donor research has moved from the search bar to the answer engine — and the charities that aren't in the answer never get the gift.
AI Communications
How Universities Show Up in AI Search
The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.
Defense & National Security (DEPRECATED — use 27956)
Anduril and Palantir Out-Cite Lockheed, Northrop, RTX, Boeing, and General Dynamics Combined Inside AI Engines, New Defense Benchmark Finds
A new benchmark reveals Anduril Industries and Palantir Technologies are cited more frequently in AI assistants than the five largest U.S. defense primes combined. The Defense & Aerospace AI Visibility Index 2026, based on 28,400 prompts, shows Anduril and Palantir account for 35.0% of AI Citation Share, while Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics combined account for 21.1%.
Higher Education Communications
How Universities Win in AI Search
The front door of higher education isn't your homepage anymore.
Enterprise SaaS
B2B SaaS Category Creation Case Studies: Drift, Gong, Datadog, Snowflake
Drift named conversational marketing. Gong named revenue intelligence. Datadog extended observability. Snowflake renamed data warehouse to data cloud. Salesforce claimed CRM. The five B2B SaaS case studies behind the category creation framework.
Travel
Airline Labor, Unions & Strike Communications
Pilot strikes, flight attendant negotiations, mechanic disputes, and the communications discipline that decides which side wins the public.
Enterprise SaaS
Procurement-Facing Communications: Why B2B SaaS Sells to Two Audiences
B2B SaaS now sells to two procurement teams: the human committee and the AI engine. Two audiences, different content, one operating system.