AI Visibility
The Seven Moves That Win Consumer AI Visibility
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Tag
Citation Share — Tagged Articles
Generative Engine Optimization (GEO)
Citation Share Measurement & Reporting: The 12-Month Playbook
How to structure citation share data for leadership presentations, set benchmarks, define improvement targets, and build the reporting cadence that makes AI visibility a trackable program metric.
AI Communications
The GEO Operating Stack: 14 Layers
The GEO Operating Stack has 14 layers. Most brands have built one or two. Layer-by-layer with the practical question that determines whether each is in place.
Research
The Wikipedia Hub: Wikipedia as AI Citation Infrastructure
The EPR index for Wikipedia as AI citation infrastructure: 14 pieces on entries, conflict-of-interest rules, Wikidata, crisis response and sector data.
Technology
Puerto Rico Act 60: The AI Visibility Window Is Closing Too
The Act 60 application window has a processing timeline problem. So does the AI answer layer for Puerto Rico wealth relocation. Both are closing. The advisers who move first own the query for years.
Research
.gov Anchors Every AI Answer
SEC.gov in Finance. NIST in Cyber. NIH in Health. Cornell LII in Law. Every category with a regulatory dimension has government sources sitting at the factual floor of its AI answers. The pattern — and what it means for brands in regulated industries.
Research
Why Trade Press Beats Legacy Media in Every AI Answer
InsideEVs and Electrek out-cite Car and Driver on EV questions. Category-native trade press beats general legacy media across AI answers — the mechanism, and the one query type where legacy business press still wins.
Healthcare
How Venture Clinics Took Menopause AI
The menopause AI answer layer was built in 36 months by venture-backed clinics. Midi Health and Alloy own Tier 1. The American College of OBGYN is at Tier 2. How a category's AI answer layer gets built from scratch — and what the healthcare establishment missed.
Research
Build and Maintain a Wikipedia Entry AI Engines Use
Build a Wikipedia entry AI engines cite with a 12-step checklist, then keep it accurate with an 8-step quarterly audit. Notability, sourcing and conflict-of-interest rules.
Research
How SKIMS Built AI Citation Share Across 5 Engines
SKIMS is the most AI-visible DTC fashion brand across all five major engines. How it happened — the brand moment strategy, the entity consistency advantage, the celebrity founder multiplier — and the GEO lessons that apply to every brand.