AI Communications
ChatGPT Just Rewrote Lifestyle PR
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Tag
Citation Share
Social Media
Your Social Feed Has Two Jobs Now
Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.
AI Communications
B2B PR in the Answer-Engine Era: The Discipline That Actually Moves Enterprise Buyers
B2B PR in 2026 is the discipline of owning the answer when an enterprise buyer asks an AI engine about your category. The five disciplines and three metrics that replace impressions and share of voice for the AI-engine layer specifically.
Social Media
Stop Posting for the Feed. Post for the Bots.
For 15 years social media was a reach discipline. In 2026 it has a second job: feeding the citation layer AI engines retrieve from. The two-function playbook for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Crisis Communications
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
AI Communications
Inc. 500 Brands Need a New Press Playbook
Inc. 500 communications graduated into a harder problem in 2026: the answer layer. Most high-growth programs still optimize for press hits. The five-layer citation stack that wins the next round of buyers, investors, and acquirers.
Financial Services
Hedge Funds Have a ChatGPT Problem
Hedge funds spent 20 years marketing through events, networks, and exclusive editorial. That model breaks when allocators run the first diagnostic inside ChatGPT and Perplexity. How Bridgewater, Two Sigma, and AQR quietly built the citation stack — and how mid-sized funds catch up.
Gambling
Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share
Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.
Beauty
Small Beauty Brands Are Invisible to ChatGPT
Three brands come back when a buyer types a beauty query into ChatGPT. The small brand that wins one of those slots gets the sale. The one that misses gets nothing. Five patterns making small beauty brands invisible — and the fix.
Insights & Strategy
Infographics Came Back. Visual Capitalist, Statista, Chartr Built the Citation Layer.
Infographics came back — and Visual Capitalist, Statista, Chartr, Our World in Data, and The Pudding rebuilt the format around AI engine citation. The discipline: structured data the engines can lift as the canonical answer.