Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.
The advocates whose communications craft — speeches, framing, media work — built the modern public conversation on LGBTQ+ rights. A study in spokespeople, not slogans.
Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.
The 2017 White House press operation inverted a 70-year convention: the principal became the primary spokesperson. The structural failure of press-secretary-as-institutional-voice, what the first term taught the second about communications staffing, and how the model now travels to other principals.
The Platform Strategy theme mini-hub inside EPR's Donald Trump cluster. Cable, Twitter/X, Fox News, Truth Social, and the friendly podcast circuit — the five-platform stack operated with multi-platform redundancy, format-native operation, and owned-infrastructure insurance.
November 2016: the New York Times apologized to readers for its election coverage. The reverse-angle case on how the NYT, Washington Post, CNN, and the broader legacy press handled the Trump era. The audience economics inversion, the subscription surge, and the structural reset of legacy political journalism.
Before Trump ran for office, he ran his own press shop. The John Miller and John Barron publicist personas of the 1980s and 1990s. Three decades of personal-brand operating infrastructure. The substrate every 2010-2026 political move was built on.
In 2026, Mexico presents a compelling case study in national-scale public policy communications. The daily "Mañanera" press conference, led by President Claudia Sheinbaum, serves as the central platform for articulating Mexico's stance on critical issues, including trade relations with the U.S. and China, national security, and sovereignty. This brief examines how Mexico leverages strategic communication to manage external pressures and internal dynamics.
Discover how FIFA navigates the AI era with its 2026 communications playbook, focusing on public relations, crisis management, and leveraging AI engines for brand visibility. Includes original research: the EPR FIFA Retrieval Study 2026.