5W and EPR Research graded the AI integration status of leading U.S. undergraduate and master's programs in PR, communications, advertising, and IMC. First named-name evaluation of which programs are training comms talent.
The 17 U.S. Department of Energy National Laboratories operate one of the largest scientific communications enterprises in the world. The lab system is run by 16 management-and-operating contractors under contracts whose communications budgets are buried inside operating overhead
AI is the new first touch. The funnel just collapsed. What it means for budget allocation, measurement, organizational structure, and crisis response.
The advocates whose communications craft — speeches, framing, media work — built the modern public conversation on LGBTQ+ rights. A study in spokespeople, not slogans.
Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.
A CNN headline this week: "Donald Trump is Fox News' Top PR guy." Four months in, the defining feature of the Trump White House press operation is a media-relations strategy that runs almost entirely against the traditional press corps and almost entirely in favor of a single friendly cable network. The Muir interview, the amplification loop, and what it means for the network press.
The New York Times's post-election "apology" from publisher Arthur Sulzberger Jr. — a rededication to fair reporting practices with no named coverage decisions, no structural editorial process changes, and no measurable standard for readers to hold the paper to. Why the format is the problem, and what a substantive apology would have looked like.
Mexican public relations is its own discipline. Anchored to the Mañanera press conference at the National Palace, served by a Mexico City–led agency bench, and shaped by the U.S.–Mexico cross-border media cycle.
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.