Marketing
FTC Affiliate Disclosure Rules for Publishers and PR Teams
The FTC affiliate disclosure rules, explained for publishers and PR teams: what counts as a material connection, where disclosures go, who is liable, and a five-point audit.
Tag
disclosure — Tagged Articles
AI Communications
EU AI Act Article 50 Checklist for US Brands and Agencies
Article 50 of the EU AI Act has applied since August 2, 2026. Here is what brands and agencies must disclose, what the December 2 deadline really changes, and a dated checklist for US teams.
AI Visibility
9 Percent AI. 95 Percent Undisclosed. The Op-Ed Contamination Audit at NYT, WaPo, and WSJ.
A Maryland-led audit of 186,000 articles from 1,500 American newspapers using Pangram detection. Op-ed pages at NYT, WaPo, and WSJ are 6.4 times more AI-contaminated than their news pages. 95 percent of AI use is undisclosed.
Legal & Litigation Communications
Maaco's Owner Just Lost 30% in a Day
Driven Brands — owner of Maaco, Meineke, Take 5 Oil Change — substituted a restatement 8-K for its expected annual report on February 25, 2026. The stock fell 30.2% in a day. The Q3 2025 disclosure-controls language is now the spine of two securities class actions.
AI Communications
AI-Generated Content Disclosure: The New Earned Media Trust Test
82% of journalists use AI and 88% disregard off-beat pitches, per Muck Rack. Here is what PR teams must disclose about AI use, and a four-rule policy to adopt.
Financial Services
AI-Readable Disclosures: Drafting Rules for 10-Ks and 8-Ks
AI-readable disclosures are filings drafted so AI engines extract claims, numbers and risks correctly. Six drafting rules, the Reg FD gap and a CFO checklist.
Social Media
AI Content and Ad Disclosure Rules by Platform and Law
AI content and ad disclosure rules across Meta, Google, TikTok, YouTube and X, plus New York, the EU AI Act and the FTC. A practical compliance program for brands.
AI Communications
AI-Generated Ads: The Disclosure Crisis Coming in 2027
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Social Media
The Ethics of Influencer Marketing: Transparency, Trust, and What the FTC Actually Enforces
FTC enforcement, AI citation signals, and the compliance gaps inside influencer marketing in 2026. What the rules require, where brands keep breaking them, and the checklist for defensible programs.