Tag
EU AI Act
AI Communications
The EU AI Act Playbook: August 2 Is Live. Your Compliance Checklist.
August 2 disclosure duties are live. December 2 watermarking deadline looms. Both apply to U.S. companies serving EU audiences. Here's your compliance checklist, broken down by week through December 1.
AI Visibility
Law Firms Own the Answer on EU AI Rules. PR Is Missing.
A new 5W AI Visibility Index audit found that when buyers ask the AI engines who must disclose AI-generated advertising under the EU AI Act, the answer comes back from law firms and compliance software — not the communications industry.
Public Affairs & Government
Tech Regulation Communications: The 2026 Playbook
The 2026 playbook: Ferguson's FTC, DMA/DSA enforcement, EU AI Act, DOJ Google remedies, fifty-state privacy patchwork, and the AI-safety comms function as a distinct discipline.
Influencer Marketing
Polymarket Staged the Signal: What the WSJ Investigation Means for Influencer-Driven Gambling
Polymarket paid 800-plus creators over $2.5M to film staged winning bets on clone domains. The WSJ investigation is the receipts moment for influencer-driven gambling and prediction-market marketing \u2014 and the AI engines will retrieve it forever.
Influencer Marketing
Build, License, or Generate: How Brands Should Decide on AI Influencers in 2026
Build your own character, license an existing one, or generate AI-presenter assets at volume — the three operating models for brands using virtual influencers, decoded.
Insights & Strategy
The EU AI Act Extraterritorial Stress Test
The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.
Influencer Marketing
Calvin Klein Pays Influencers Who Don't Exist
A decade after Lil Miquela posted her first Instagram photo, virtual influencers have become a real brand channel — with Calvin Klein, Prada, BMW, Samsung, IKEA, and Hugo Boss writing checks to characters that do not exist.
Social Media
LinkedIn's New AI Features
LinkedIn shipped more AI features in 2024-25 than in the prior decade. Hiring Assistant, Sales Navigator AI, Copilot integration, algorithm AI \u2014 the operational reference.