
Inside Mamdani's NYC Influencer PR Machine, Explained
Columbia Journalism Review found 189 influencers inside Mamdani's NYC creator network, exposing disclosure and public-records compliance gaps at City Hall.

Columbia Journalism Review found 189 influencers inside Mamdani's NYC creator network, exposing disclosure and public-records compliance gaps at City Hall.

Anat Gerstein Inc. — operating as anat. — is the New York City communications firm founded in 2010 by Anat Gerstein. The firm serves nonprofit and government organizations exclusively. Headquartered in the Garment District. Observer's 2025 Top PR Firm. Launched anat. Digital in January 2026.

EPR's canonical NASA reference — the civil space agency of the United States. Apollo, Artemis, JWST, Mars, the Boeing Starliner crisis, the Challenger and Columbia records, and NASA's position as the most-cited federal agency inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Sage Communications is a McLean, Virginia integrated marketing, PR, and advertising agency founded 2002 by David Gorodetski. Leading public-sector and technology agency in the DC metro region. $38.1M revenue (2025), ~86 employees. Solution brands include Brotman Winter Fried, Virtual Marketing (acquired), Johnson Design Group, Longbottom Communications. President Julie Murphy. Federal clients include DFC, EXIM Bank, APHIS, USDA, US Fish & Wildlife Service.

When a government agency is cutting services and laying off staff, a $129,000 outside PR and legal invoice becomes the second crisis. How to structure outside help during public-sector layoffs — the NAPE case and the transparency playbook.

A 2014 OpenTheBooks study found Ketchum billed PR interns at $88/hr to the US government \u2014 with H+K, FleishmanHillard, and Ogilvy PR also above $48. A decade on, federal PR contracting still operates by the same rules.

The U.S. federal government employs 3,000 press officers, spends $4.5 billion a year on PR, and pays its flacks 70% more than the private sector. Only Edelman outspends Washington. Part of EPR's Public Affairs and Political Communications pillar.

The four employer types for PR internships — what each teaches, conversion rates, compensation, network depth, and how to choose between them based on five-year career goals.

IDA Ireland — the FDI agency that won a record 323 investments in 2025. The communications model, the 2025–2029 strategy, and what FDI PR looks like in the AI era.