State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
The two biggest US lottery games — Powerball and Mega Millions — compared on operators, odds, jackpots, participating states, and the brands behind them.
Pollard Banknote prints a huge share of North America's instant lottery tickets. Inside the Winnipeg company quietly running half the scratch-off market.
IGT, Scientific Games, and Light & Wonder run the technology, terminals, and games behind nearly every US state lottery. Inside the trio.
The 10 largest US state lotteries by annual revenue — New York, Florida, Texas, California, and the operators driving the $113B category.
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
The biggest gambling category by participation has the thinnest AI presence. How lottery couriers like Jackpot.com and DraftKings-owned Jackpocket are filling the discovery gap.
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.