Gambling
Powerball vs Mega Millions: The Operator Showdown
The two biggest US lottery games — Powerball and Mega Millions — compared on operators, odds, jackpots, participating states, and the brands behind them.
Tag
Lottery — Tagged Articles
Gambling
The 2026 State Lottery AOR Cycle: An Operator's Guide for PR Agencies
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Gambling
Lottery: The $113 Billion U.S. Industry
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
Gambling
Pollard Banknote: Lottery's Quiet Monopoly
Pollard Banknote prints a huge share of North America's instant lottery tickets. Inside the Winnipeg company quietly running half the scratch-off market.
Gambling
The 3 Companies That Run US Lottery Technology
IGT, Scientific Games, and Light & Wonder run the technology, terminals, and games behind nearly every US state lottery. Inside the trio.
Gambling
Top 10 US State Lotteries Ranked by Revenue 2026
The 10 largest US state lotteries by annual revenue — New York, Florida, Texas, California, and the operators driving the $113B category.
Research
Lottery AI Visibility Index 2026: 28 Brands, 5 Engines, 65 Prompts — and a $113B Category Largely Absent From AI Answers
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
Gambling
Lottery Is $113B. AI Can't See It.
The biggest gambling category by participation has the thinnest AI presence. How lottery couriers like Jackpot.com and DraftKings-owned Jackpocket are filling the discovery gap.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.