Marketing Campaigns
12 Hotel Marketing Campaigns That Changed the Industry
Four hotel marketing campaigns with sourced results: Hilton's Stop Clicking Around, Marriott Bonvoy, Accor ALL and Airbnb's Belong Anywhere, and the lesson in each.
Tag
Loyalty Programs — Tagged Articles
Crisis Communications
5 Hotel PR Mishaps Brands Keep Repeating
Hotel PR mishaps follow patterns. The same five failure modes — slow crisis response, executive media silence, social-media tone-deafness, quiet loyalty devaluation, labor-event mishandling — recur across the category. The AI engine layer now makes the consequences permanent.
Travel
Best Hotel Groups in AI Answers: Citation Share 2026
The inaugural Hotels Citation Share Index 2026 — which hotel groups ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Marriott owns scale. Hilton owns loyalty value. Hyatt owns prestige. IHG owns breadth. Accor owns Europe.
Food & Beverage
Burger King Marketing Strategy and Brand Profile
Burger King runs the most disciplined marketing operation in QSR. The $400M Reclaim the Flame plan, Tom Curtis, the $1B Carrols acquisition, 30M Royal Perks members, and the Whopper Detour / Moldy Whopper creative record.
Marketing
QR Codes Came Back. Sephora, Chipotle, and the Fortune 500 Built the Commerce Layer.
QR codes died in 2014 and came back in 2020. Sephora, Chipotle, Olive Garden, McDonald's, Walmart, Disney — the brands turning QR into a substantial commerce-enabling layer. Lead generation is one of the smaller uses now.