Five paid-media plays that moved companies from challenger to category leader — MasterClass, BetterHelp, Public.com, Babbel, Morning Brew — and what native advertising looks like in the AI era.
Push notifications are a popular way for companies to stay connected with customers and boost sales.
Microsoft, Salesforce, and Adobe operate three of the more substantial recent LinkedIn B2B brand marketing programs. The Nadella LinkedIn-CEO presence and Microsoft Build/Ignite cycle. The Benioff LinkedIn voice and Trailhead/Dreamforce community. The Narayen LinkedIn leadership and Adobe MAX/Creative Cloud customer-creator architecture.
PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.
Facebook Messenger continues to operate as substantial customer service infrastructure across multiple brand categories. The platform integration capability, the mobile-first design, the conversational interface, the multimedia support, the automation capability, and the broader best practices including response time management, personalization, and chatbot integration.
Here are two examples of brands that have leveraged BeReal successfully.
Businesses are always looking for different ways to generate more leads and increase their subscribers.
Public relations and marketing are distinct disciplines with different economics and different authority mechanisms. A clean breakdown of what each does, where they overlap, and how to run them together.
Five marketing categories — events, content, influencer, sponsorship, brand voice — broken down through five companies that turned spend into compounding enterprise value: Dutch Bros, YETI, Crocs, Celsius, Oatly.
Podcasts have become one of the more substantial marketing and PR channels in modern American business. Spotify's $200M Joe Rogan deal, Apple Podcasts as historical platform of record, the Rogan single-host phenomenon, and what brand and marketing teams considering podcast investment should be thinking about.