Marketing
Women’s empowerment as the message of a brand
It is important to find out how women across different age groups perceive women's empowerment and what type of messaging would resonate best with them.
Tag
marketing' — Tagged Articles
Marketing
How the Best Wedding Planners Market Themselves in 2026
Wedding planning is a $76 billion US industry. The seven channels that drive inquiries in 2026 — Instagram, TikTok, The Knot, Zola, WeddingWire, Pinterest, Google, AI engines, referrals — and the five attributes of planners who win.
Corporate Communications
WynnBET partners with Paysafe for marketing and payments solutions in the US
WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US.
Marketing
What Is a Call to Action (CTA) and Why It Matters
A Call to Action (CTA) is the specific request a brand makes at any marketing touchpoint. The CTA hierarchy by audience state, the brand cases demonstrating CTA discipline at scale, and the six design disciplines that compound.
Food & Beverage
Independent Restaurant Marketing: The 2026 Operating Playbook
660K US restaurants. Independents = 70% of locations. Chipotle, Cava, Sweetgreen apply chain pressure. The 2026 playbook: GBP, Resy, Eater, AI engine retrieval.
Social Media
Contemporary PR Strategies with J Public Relations, Edelman, and Weber Shandwick
The PR agency category splits cleanly across three operating models — Edelman's global mega-agency, Weber Shandwick's network agency, and J Public Relations's specialist boutique. The right choice depends on scale, integration, and specialization.
Marketing
The Toyota Marketing Strategy: A Per-Model Breakdown of How the World's Largest Automaker Talks to Buyers
Toyota markets each model differently — Camry to multicultural America, Corolla to Gen Z on YouTube with King Bach, RAV4 to families, Tundra to truck buyers. The full per-line breakdown of the world's largest automaker's marketing strategy.
Marketing
Sky Zone CMO Josh Cole Q&A
Josh is also an Adweek Executive Mentor, counseling up-and-coming marketing professionals and continuously bringing new ideas to the industry's forefront.
Marketing
Learning From Successful Brand Advocacy Campaigns
Coca-Cola's Happiness Machine, Starbucks' @tweetacoffee, Adidas and the Chinese Women's Volleyball team — three brand advocacy campaigns that scaled through customer sharing. What made them work and how to build the same compounding loyalty into your own campaigns.
Social Media
Successful Ecommerce Marketing Strategies: The Playbook That Actually Works
The four-layer DTC growth stack that replaced the original playbook — sharper product, diverse channels, retention economics, retail distribution. Plus the agency layer that ships it.