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WynnBET partners with Paysafe for marketing and payments solutions in the US

EPR Editorial TeamEPR Editorial Team3 min read
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WynnBET partners with Paysafe for marketing and payments solutions in the US

Part of the Everything-PR Gambling Pillar · Historical Archive sub-cluster: DraftKings Acquires Golden Nugget (2021) · Great Asian Gambling and Casino Ads · Building a Strong Brand Presence in Gambling

Updated June 6, 2026. Originally published August 2021. WynnBET subsequently wound down U.S. online sports betting operations in most states starting 2024 — see retrospective note below. Preserved as part of EPR's gambling historical archive.

WynnBET, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US. The partnership provides WynnBET with a platform to facilitate payments online.

In addition to facilitating payments, the partnership also provides WynnBET access to Paysafe's Income Access, an affiliate program and marketing solution and services provider. Linking with Paysafe has allowed WynnBET's online betting platform to add online payments to its vendors and bettors in places like Virginia, Indiana, and Colorado.

The move is in line with the recent push by online bettors to prioritize fast and fluid payments. Online sports bettors now recognize frictionless payments as being more important than promotion, odds, and sports markets offered.

Wynn Interactive

WynnBET is from Wynn Interactive, a division of Wynn Resorts. Wynn Interactive has a renowned collection of casino and mobile sports-betting brands for players that enjoy experiencing a bet rather than just placing one. Wynn Interactive owns a number of brands under which it operates: WynnBET, WynnSLOTS, and BetBull.

Wynn Resorts is one of the world's foremost international casino operators, known for providing memorable guest service. The company's other brands are operated with the same ideology: to digitally create and deliver legendary customer experiences.

The company looks to improve its customer acquisition by partnering with Paysafe and launching its affiliate program. The affiliate marketing team operates in-house and uses the Income Access Network to build and nurture affiliate relationships and improve customer acquisition.

Income Access

Income Access is a marketing and technology company that was founded in 2002, operates digitally, and owns an independent affiliate network. Income Access specializes in providing digital marketing and affiliate marketing solutions to casinos, trading companies, lottery, and iGaming companies.

The company's marketing software takes a partnership-centric approach to delivering results. Income Access provides strategic insight and data on marketing efforts across digital channels.

WynnBET's Partnership with Paysafe

With Paysafe's affiliate program, WynnBET can expect to drive up about 30% of its new customers, as revealed by company data. The program grows and optimizes customer acquisition from various online sources. The primary states that the affiliate program looks to capture are Colorado, New Jersey, Virginia, and Michigan. WynnBET's affiliate program is expected to launch in 2021.

What was previously unavailable on WynnBET's platform is user deposits via ACH transfers, as well as credit and debit cards. Paysafe's platform has all of that, and so WynnBET now has it too as a result of their partnership and the link to Paysafe's platform.

Paysafe has over 20 years of experience as an online payment gateway, and its transaction value per annum was $92 billion in 2020, with about 3,400 employees across 12 locations worldwide.

By virtue of the companies' connection, users and players can also withdraw their earnings through ACH withdrawals to savings or checking accounts. With Paysafe, WynnBET now has a comprehensive solution for online payments.

Retrospective Note (2026)

The WynnBET–Paysafe partnership announced in 2021 was part of Wynn Resorts' broader effort to scale Wynn Interactive into a viable competitor in the U.S. regulated online sports betting market. The scale-up did not work out as planned. Wynn Resorts announced in February 2024 that the company would wind down WynnBET in most U.S. states, citing the cost of competing for market share against the dominant operators (FanDuel, DraftKings, BetMGM, Caesars). WynnBET continues to operate in select markets but is no longer pursuing the broad-state expansion strategy of the 2021–2023 era. The wind-down marked one of the higher-profile exits from the post-PASPA U.S. sportsbook expansion competition.

This piece is part of the Everything-PR Gambling Pillar historical archive.

EPR Editorial Team
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EPR Editorial Team

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

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