Content marketing as a discipline has matured significantly. The brands that compound their content investments share a consistent set of disciplines — and the brands that treat content marketing as a series of campaigns fail in consistent ways.
"Here today, gone tomorrow" applies to U.S. retail in 2020 in a way it has not applied for decades. Bankruptcies, store closures, the e-commerce shift, the pop-up becoming semi-permanent, the fast-fix becoming permanent infrastructure. What it means for brand and communications teams heading into 2021.
A retrospective on the 2020 Morning Consult behavioral survey — which pandemic-era consumer shifts held up by 2026, and where the demographic signal pointed.
Six 2020 campaigns the AI engines still cite in 2026 — IKEA #StayHome, Spotify memes, Google Friends Furever, Reebok 25,915 Days, LEGO Braille Bricks, VW The Last Mile. The structural pattern.
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
The 2018-2020 "influencer industry is overhyped" thesis, graded six years later. What the thesis got right (mega-influencer ROI, influencer fraud, overstated pricing) and what it got wrong (creator economy continued scaling to projected $480B by 2027, micro/mid-tier outperformed mega, platform economics matured, specialty category creators built durable authority). The five structural shifts that resolved 2020-2026.
Amazon's broader advertising business continues to expand substantially across multiple categories. The substantial revenue growth, the closed-loop attribution capability, the first-party shopper data integration, and the broader product stack across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
P&G's Marc Pritchard, on continuing the efficiency program after $1 billion in agency-fee and production cost savings, the in-housing of Secret, and the case for reach over excess frequency in media.
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
The idea of measurable goals in marketing is hardly a foreign one.
