Marketing
Using Video Ads in Marketing
One of the best ways for companies to reach out to their target audiences these days is through video ads.
Tag
marketing' — Tagged Articles
Email Marketing
Top Email Platforms for Scaling, Segmentation, Lead Generation, and Design
The email platform decision for a scaling business in 2022 \u2014 Klaviyo for ecommerce, HubSpot for B2B, ConvertKit and Beehiiv for creators and publishers, and the enterprise tier for true enterprise scale.
Marketing
When Companies Should End their Marketing Campaigns
However, there are specific cases when that's precisely what companies need to do, and companies need to be aware of the signs.
Marketing
The 2026 Cross-Platform Video Distribution Playbook: Nine Surfaces from One Long-Form Production
From the 2022 generic cross-platform clipping pitch to the 2026 nine-surface video distribution architecture — Red Bull, MrBeast, Toyota, ExxonMobil, Lovable, OnlyFans, plus the Tier B/C B2B and consumer case files.
Marketing
How to Generate Leads Online in 2026: The Answer-Engine Layer, Lead Magnets That Still Work, and What Replaces the Form Fill
Generating leads online in 2026 is a two-layer problem: showing up as an answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and capturing intent when it surfaces. The answer-engine layer, the lead magnets that still work, and what replaces the form fill.
Marketing
The 2026 YouTube Video PR Playbook: Long-Form, Shorts, Podcasts, and the AI Engine Citation Layer
From a 2022 generic video PR pitch to the 2026 multi-format YouTube operation — long-form, Shorts, podcasts, and AI engine transcript citation. With Ali Abdaal, MKBHD, Gong, Liquid Death, Manscaped, and the institutional reference cases.
Marketing
Effective Strategies for Repurposing Video Content
Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube.
Public Relations
Franchising PR in 2026: How Multi-Unit Brands Now Communicate, Recruit, and Defend Their Reputations
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
Marketing
Why Smaller Companies Shouldn't Avoid Digital Marketing
Digital marketing is important for companies across all sizes and industries.
Marketing
Micro-Influencer Marketing: Why the 10K–100K Tier Dominates in 2026
There are different ways to define micro-influencers.