Marketing
Marketing With Text Messages
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later.
Tag
marketing' — Tagged Articles
Travel
Great Cruise Marketing Strategies: The Campaigns That Worked
Royal Caribbean's Come Seek. Carnival's Choose Fun with Shaq. Norwegian's Freestyle. Disney's Lighthouse Point. Viking's 'no children, no casinos.' Ten cases, four patterns.
Marketing
Gaining New Customers
Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
Corporate Communications
How Marketing and HR Should Work as One
Marketing and HR share the same asset: the company's reputation. How to run them as one function without the org-chart friction.
Digital PR & Communications
Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis.
PR Firms & Communications Agencies
PR Agencies Can Help Products Hit Shelves
How PR agencies help consumer tech companies win shelf placement: coverage that impresses purchasing agents, trade-show strategy, network access, and the pitch discipline that converts retailer meetings into orders.
PR Firms & Communications Agencies
Why Are There More Women Than Men in PR?
PR has run 60%+ female since the 1990s — but only about 30% of firms have a woman CEO. Here's what the data says about why women dominate PR headcount, and where the leadership gap persists.
PR Firms & Communications Agencies
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Healthcare
Marketing Healthcare Services to Baby Boomers
Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
Corporate Communications
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.