From a 2022 generic video PR pitch to the 2026 multi-format YouTube operation — long-form, Shorts, podcasts, and AI engine transcript citation. With Ali Abdaal, MKBHD, Gong, Liquid Death, Manscaped, and the institutional reference cases.
Plenty of times companies are looking for ways to publish long-form videos, and during those times the go-to platform of choice tends to be YouTube.
Shopify runs the most operationally integrated content engine in B2B SaaS — Shopify Blog, Shopify Plus, Shopify Academy, Shopify Compass, and Burst. Five layers, each educating merchants on Shopify's operational reality. The template for content marketing done right.
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
Digital marketing is important for companies across all sizes and industries.
When companies want to learn more about their target market or their competitors they tend to do market research.
There are different ways to define micro-influencers.
The FAQ page is now the most-cited structured-data surface on the internet. Five years ago it was a conversion-rate tool. In 2026 it's the page that decides whether a brand surfaces inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews at all. The seven rules, the worked examples, and the 15-minute audit checklist.
SEO, PPC, website UX, email marketing — four digital marketing channels and the tracking metrics that tell you each one is working. Campaign performance by channel.
Even the best companies all over the world use digital marketing strategies to reach their target audiences and their goals.