Digital PR & Communications
Emerging Trends in Modern Public Relations
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.
Tag
marketing' — Tagged Articles
Marketing
What Happened to 360i: The Digital Agency Now Inside Dentsu Creative
360i is a digital marketing company and was founded in 1998 by David Williams and Bryan Kujawski in Atlanta.
Entertainment & Media
Trump and Fox News: The Platform Strategy Playbook
The Trump-Fox alignment traces to the 2016 primary and holds through the second term. How selectivity, the phone-in format, and friendly amplification became the template for platform strategy.
Technology
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.
Healthcare
Walgreens Boots Alliance: PR and Marketing Under Pressure
Walgreens Boots Alliance ($WBA, NASDAQ) — the largest U.S. retail pharmacy operator. ~8,700 U.S. stores, 2,000+ Boots stores in the UK, $148B FY24 revenue. The $10B Sycamore Partners take-private (March 2025), the Tim Wentworth reset, the $5.8B VillageMD write-down.
Consumer Brands & Retail
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
Entertainment & Media
Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Consumer Brands & Retail
Starbucks vs. Coffee Bean vs. Caribou: PR Compared
Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.
Corporate Communications
PR Meets HR: The Vital Role of Integrated Communications
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
Technology
Cadillac's Long Push for Youthful Appeal — Lyriq, Celestiq, F1
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.