Marketing
Corporate Marketing in America's Secondary Cities
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
Tag
marketing' — Tagged Articles
Marketing
Marketing of Nootropics: Onnit Alpha Brain and More
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
Marketing
The Best Online PR Tools & Media Tracking Services
Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Marketing
Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
Marketing
The Biggest Flower Companies: 1-800-Flowers, FTD, Teleflora, And The DTC Wave
The simplicity of the digital commerce makes the flower business bigger than ever.
Industry Leaders
Who Invented "Marketing"? Philip Kotler, the 1967 Textbook, and the Six-Move Discipline of Category Creation
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Social Media
How to File a Wikipedia Edit Request
The procedural walkthrough for brands and agencies — COI disclosure wording, the Edit Request template, Articles for Creation, and what to do when an edit gets reverted.
Technology
Why Airline Customer Service Got Worse — and Who's Fixing It
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.