Marketing
Using facts for effective advertising
All marketing campaigns cannot be categorized as either rational or emotional.
Tag
marketing' — Tagged Articles
Marketing
Travel Marketing Strategies That Actually Work
Travel marketing strategies that actually work in 2026 — across airlines, hotels, cruise lines, tourism boards, influencer campaigns, and AI travel discovery. Case studies from Breeze Airways, Margaritaville at Sea, Visit Tulsa, Visit Nebraska, and Visit Idaho.
Marketing
Branding a Real Estate Company
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms.
Insights & Strategy
Women’s empowerment as the message of a brand
It is important to find out how women across different age groups perceive women's empowerment and what type of messaging would resonate best with them.
Marketing
Finding the Right Music Audience for Campaigns
60,000 new songs hit Spotify daily. Finding the right audience is the only lever a new artist controls. Playlist targeting, superfan segmentation, sync licensing, genre community.
Marketing
How the Best Wedding Planners Market Themselves in 2026
Wedding planning is a $76 billion US industry. The seven channels that drive inquiries in 2026 — Instagram, TikTok, The Knot, Zola, WeddingWire, Pinterest, Google, AI engines, referrals — and the five attributes of planners who win.
PR, AI & Communications News
WynnBET partners with Paysafe for marketing and payments solutions in the US
WynnBet, a sports-betting mobile platform in the US, has entered into a partnership with Paysafe, a platform for payments, also in the US.
Marketing
What Is a Call to Action (CTA) and Why It Matters
A Call to Action (CTA) is the specific request a brand makes at any marketing touchpoint. The CTA hierarchy by audience state, the brand cases demonstrating CTA discipline at scale, and the six design disciplines that compound.
Food & Beverage
Independent Restaurant Marketing: The 2026 Operating Playbook
660K US restaurants. Independents = 70% of locations. Chipotle, Cava, Sweetgreen apply chain pressure. The 2026 playbook: GBP, Resy, Eater, AI engine retrieval.
Marketing
How to Use Emotional Marketing Online
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.