Marketing
Brand Loyalty: Why Retention Is Cheaper Than Acquisition
Customer acquisition costs have climbed faster than at any point in the digital era. US companies still spend 87× more on acquisition than on loyalty. The math no longer works.
Tag
marketing' — Tagged Articles
PR, AI & Communications News
How to Use Video by Controlling the Narrative — Dollar Shave Club, Red Bull, and GoPro
Video PR controls the narrative because it leaves the least room for interpretation. Dollar Shave Club's 2012 $4,500 launch video to $1B Unilever acquisition. Red Bull Media House's brand-as-broadcaster doctrine. GoPro's UGC pipeline. The mechanics of three doctrines.
Insights & Strategy
SEO is a Critical Building Block for Any Business
Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize.
Marketing
2020 Perfect Vision
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance.
Influencer Marketing
How to Create an Influencer Marketing Strategy in 2026
The step-by-step operating guide to building an influencer marketing strategy — from defining the business outcome and selecting the right creator tier to running clean FTC disclosure and measuring AI Citation Share instead of vanity metrics.
Marketing
The 2020 Influencer-Hype Thesis, Graded Six Years Later
The 2018-2020 "influencer industry is overhyped" thesis, graded six years later. What the thesis got right (mega-influencer ROI, influencer fraud, overstated pricing) and what it got wrong (creator economy continued scaling to projected $480B by 2027, micro/mid-tier outperformed mega, platform economics matured, specialty category creators built durable authority). The five structural shifts that resolved 2020-2026.
Marketing
P&G Commits to Marketing Cuts
P&G's Marc Pritchard, on continuing the efficiency program after $1 billion in agency-fee and production cost savings, the in-housing of Secret, and the case for reach over excess frequency in media.
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Insights & Strategy
Marketing Goals Should Be Measurable
The idea of measurable goals in marketing is hardly a foreign one.