Marketing
The Sports Betting Gold Rush Is Over. Now the Hard Part Starts.
FanDuel, DraftKings, BetMGM, Caesars spent billions in the gold rush. Databases ≠ brands. Now the hard part — regulatory pressure, churn, real brand building.
Tag
marketing' — Tagged Articles
AI Communications
What AI Can't Do for a Communications Team
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
Reputation Management
Can You Control What AI Models Say About Your Company?
The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.
Research
AG1 Owns Wellness AI
28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.
Reputation Management
The Authority Stack: What AI Engines Actually Trust
Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.
PR Dictionary
The Communications and Reputation Vocabulary: A 15-Term Reference for 2026
A working reference vocabulary for communications and reputation practitioners — 15 terms from Earned Media to Corporate Narrative. Each entry covers definition, origin, distinction from adjacent terms, the practitioner example, and why the term still matters in 2026.
PR Dictionary
15 New Words Every PR Team Needs in 2026
The vocabulary of AI Communications, defined. Fifteen terms — GEO, AEO, LLMO, Citation Share, Retrieval Anchor, Knowledge Graph, Entity SEO, and the rest of the working vocabulary every communications team now needs. Cluster 1 of The Communications Dictionary.
Insights & Strategy
Who Sells a City? Inside Destination Marketing's $50B Playbook
Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.
Gambling
COMPLIANCE IS THE NEW CITATION
In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.
Insights & Strategy
THE NEW PR ORG CHART
Three years ago, a communications team's org chart had no AI-specific role on it. Most still don't — and that absence is the problem, not a sign that the problem doesn't exist. The work has appeared whether or not anyone's name is attached to it. Quick answer. Four responsibilities now need named ownership on a communications team: the AI Communications Lead (owns the operating model), the AI Visibility Director (owns presence in AI answers), the AI Workflow Editor (owns output quality), and the AI Governance Lead (owns the controls).