Tag
marketing'
AI Reputation
How to Correct AI Misinformation About Your Company
The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.
Startups & Venture
When Does a Startup Need a PR Agency?
Understand when a startup needs a PR agency. PR is a force multiplier, not a foundation, amplifying existing strengths. Learn the optimal times to hire a PR firm, including after product-market fit or when raising a significant funding round, and when to wait for better alignment with your strategic goals.
Insights & Strategy
How to Evaluate PR Agency Proposals
Hiring a PR agency is a significant investment. Don't get swayed by impressive case studies and client logos. Ask these 8 crucial questions to assess if an agency truly understands your business, delivers measurable results, and aligns with your strategic goals. Focus on understanding, accountability, and a differentiated strategy.
AI Communications
Four AI Policies Every Company Needs
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Reputation Management
What CEOs Now Think About Reputation
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
AI Communications
Hootsuite in 2026: From Social Scheduler to AI Communications Stack
Hootsuite spent two years rebuilding as an AI-native social operations stack — and the market caught on. G2 ranked it #1 Best Software Product 2026. The repositioning runs through OwlyGPT, OwlyWriter, LLM Insights, and a listening footprint that now reaches the AI answer engines themselves.
AI Reputation
Why AI Hallucinates About Your Company
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Gambling
Inside AI's Online Casino Blind Spot
AI engines treat online casino queries differently than sportsbook queries. Tighter citation. Harder hedging. More legality framing. The operators that understand the asymmetry will own discovery in a category the licensed sportsbook story does not cover.
AI Communications
Perplexity's Citation Economy
Perplexity does something the other major AI answer engines do not yet do as aggressively: it surfaces source citations directly inside the answer interface, with hyperlinks, rankings, and a hover-to-preview that reads more like a journalist's sidebar than a search result. For communications teams, this matters in a way that is easy to underestimate.