Technology
AI Communications for Consumer Brands
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.
Tag
marketing' — Tagged Articles
AI Communications
Why Consumer Brands Need an AI Communications Strategy
Without an AI Communications strategy: competitors gain Citation Share, adversarial content stacks up, internal capability atrophies. Apple, Patagonia, CeraVe, Stanley already operate it.
Technology
The AI Communications Tech Stack
Twelve operational capabilities for AI Citation Share in 2026. Schema, llms.txt, credentialed Person profiles, Citation Share measurement, crisis pre-positioning. Most brands score below 12 of 36.
AI Communications
The AI Visibility Director
The AI Visibility Director is a new role that owns a brand's presence and accuracy within AI answers. This role runs visibility audits, sets content standards, monitors the answer layer, and reports trends, akin to an SEO lead for the AI era.
Marketing
The Brazil Marketing Playbook: 6 Strategies That Work and the Brands That Prove It
Six brands. Six categories. One thread — every campaign runs on the same operating layer: ~148M WhatsApp users, 170M PIX users, 130.84M TikTok users. Skol, Havaianas, Heineken, Magalu, Casas Bahia, Natura — what works and why.
Insights & Strategy
Amazon's AI Shopping Layer and the End of Branded Search
Amazon's new AI shopping layer, Alexa for Shopping, combines previous AI efforts with Alexa+ to create an agentic shopping assistant. This shifts consumer purchase research into conversational AI surfaces, impacting how brands achieve visibility and sales.
Insights & Strategy
Why the Quality of Your PR Results Depends on the Quality of Your Brief
Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.
Food & Beverage
Food & Beverage Communications: Inflation, Trust, and the New Math
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
Entertainment & Media
The Entertainment Citation Share Index 2026
28 entertainment entities ranked. Disney #1 (14.7%), Netflix #2 (9.8%), Warner #3. A24 is the most over-cited company relative to revenue. The first AI-visibility ranking of entertainment.
Insights & Strategy
AI Procurement for Communications Teams
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.