The AI Visibility Director is a new role that owns a brand's presence and accuracy within AI answers. This role runs visibility audits, sets content standards, monitors the answer layer, and reports trends, akin to an SEO lead for the AI era.
Six brands. Six categories. One thread — every campaign runs on the same operating layer: ~148M WhatsApp users, 170M PIX users, 130.84M TikTok users. Skol, Havaianas, Heineken, Magalu, Casas Bahia, Natura — what works and why.
Amazon's new AI shopping layer, Alexa for Shopping, combines previous AI efforts with Alexa+ to create an agentic shopping assistant. This shifts consumer purchase research into conversational AI surfaces, impacting how brands achieve visibility and sales.
Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.
Consumer inflation. Supply-chain disruption. Ingredient cost pressure. Shifting retail dynamics. Pricing, ingredients, packaging, and operations have all become communications surfaces. The new math of F&B brand work.
28 entertainment entities ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Disney #1 (14.7%), Netflix #2 (9.8%), Warner #3. A24 is the most over-cited company in the study relative to revenue.
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.