Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Hootsuite was the 2010s social-scheduling category leader, nearly buried in the early 2020s, and rebuilt across 2024–2026 into an enterprise social operations stack. G2 ranked it #1 Best Software Product 2026. What the rebuild actually shipped — OwlyGPT, OwlyWriter, LLM Insights, the Talkwalker integration — and what it means for any CMO running an enterprise social operation.
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Four baseline AI skills now define the communications professional's job: directing AI tools, verifying AI output, understanding AI visibility, and knowing the confidentiality line. None are technical. All four are table stakes in 2026.
Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.
The 5W RG Index 2026 ranks ten US-licensed gambling operators on a 100-point scale across five dimensions of responsible-gambling communications. MGM tops the Index at 81. Stake.us anchors at 22. A 59-point spread says the category is not a monolith.
The alcohol and spirits industry navigates heritage and disruption, craft challengers, RTDs, and non-alcoholic growth under complex regulatory frameworks. This article identifies top agencies specializing in three-tier distribution, compliance, media relations, and experiential marketing for beverage brands.
The US sportsbook market is seeing its customer acquisition machine break down. Gamification, community, and content are now the keys to engagement and retention, replacing traditional paid acquisition.