Tag
marketing' — Tagged Articles
Reputation Management
How to Correct AI Misinformation About Your Company
The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.
Startups & Venture
When Does a Startup Need a PR Agency?
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Insights & Strategy
How to Evaluate PR Agency Proposals
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
AI Communications
Four AI Policies Every Company Needs
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
Reputation Management
What CEOs Now Think About Reputation
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
Social Media
Hootsuite, Reviewed: How the 2010s Social Scheduler Became the 2026 G2 #1 Software Product
Hootsuite was the 2010s social-scheduling category leader, nearly buried in the early 2020s, and rebuilt across 2024–2026 into an enterprise social operations stack. G2 ranked it #1 Best Software Product 2026. What the rebuild actually shipped — OwlyGPT, OwlyWriter, LLM Insights, the Talkwalker integration — and what it means for any CMO running an enterprise social operation.
Reputation Management
Why AI Hallucinates About Your Company
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Careers
The Skills Every Communications Professional Now Needs
Four baseline AI skills now define the communications professional's job: directing AI tools, verifying AI output, understanding AI visibility, and knowing the confidentiality line. None are technical. All four are table stakes in 2026.
Sports & Gaming
The Complete World Cup Marketing Archive — 1970 to 2026, Updated Four Days From Kickoff
Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.