The traditional retainer model for PR agencies is being displaced. This article explores new agency pricing models, including project-based, performance-tiered, and hybrid structures, driven by client procurement sophistication and AI-driven productivity changes.
This guide identifies the 25 best PR podcasts operating in 2026, organized by the kind of listener they serve best, from seasoned professionals to crisis-focused practitioners.
Parenting editors are the most powerful gatekeepers in consumer media, influencing purchasing decisions and brand reputation more effectively than other channels. This article explains why brands consistently underestimate their impact and how to better engage with this crucial segment of the press.
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
Sustainable consumer brands face intense scrutiny due to pervasive greenwashing. This article explores how genuine Green Brand PR, focusing on transparency and verifiable claims, can build credibility and trust with consumers, journalists, and regulators.
Nonprofit fundraising PR in 2026 — A-tier ceiling (Red Cross, Charity: Water, Doctors Without Borders), B-tier working cohort (GiveDirectly, Helen Keller Intl, AMF, Evidence Action, Pratham, World Central Kitchen, Heifer, CARE), C-tier emerging (New Story, Watsi, Last Mile Health, One Acre Fund, Trevor Project, RIP Medical Debt, Founders Pledge, Open Philanthropy).
FanDuel, DraftKings, BetMGM, Caesars spent billions in the gold rush. Databases ≠ brands. Now the hard part — regulatory pressure, churn, real brand building.
Greenwashing is the biggest risk for sustainability brands. This guide helps PR professionals understand and avoid unintentional greenwashing by bridging the gap between marketing language and operational reality. Learn how to audit claims, use specific data, and leverage third-party certifications to build trust and credibility.
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.