AI Communications is changing how consumer brands reach shoppers. AI engines like ChatGPT and Claude are now central to product discovery and comparison, moving beyond traditional marketing channels. Brands must adapt their strategies to ensure they are cited by AI for purchase consideration.
Consumer brands need an AI communications strategy to build citation share or risk losing it, defend against adversarial content, and prevent organizational atrophy. The article outlines the three things that happen when a consumer brand operates without an AI communications strategy and details what a comprehensive strategy looks like, including audits, citation infrastructure builds, measurement systems, and crisis postures.
The communications tech stack that operated through the search era is not the stack that operates through the AI era. This article outlines the twelve operational capabilities required to compete for AI citation share in 2026, covering foundational elements like schema and structured feeds, to advanced strategies in earned media, Wikipedia engagement, and AI citation measurement. Discover how brands can assess their stack maturity and implement these crucial changes over a 15-month sequence.
The AI Visibility Director is a new role that owns a brand's presence and accuracy within AI answers. This role runs visibility audits, sets content standards, monitors the answer layer, and reports trends, akin to an SEO lead for the AI era.
Cannabis branding was built for prohibition. The next decade may require it to be rebuilt for normalization. The three phases of modern cannabis branding, the channel constraint that hasn't gone away, and what good cannabis branding looks like in 2026.
Amazon's new AI shopping layer, Alexa for Shopping, combines previous AI efforts with Alexa+ to create an agentic shopping assistant. This shifts consumer purchase research into conversational AI surfaces, impacting how brands achieve visibility and sales.
How public cannabis companies and capital-raising operators communicate with investors, analysts, and lenders in the regulatory volatility era — disclosure, forward guidance, and the disciplines that build market confidence.
The food and beverage category has spent the last several years navigating consumer inflation, supply chain disruption, ingredient cost pressure, and shifts in retail dynamics. Pricing decisions, ingredient choices, packaging changes, and operational adjustments have all become communications territory in ways they were not five years ago.
28 entertainment entities ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Disney #1 (14.7%), Netflix #2 (9.8%), Warner #3. A24 is the most over-cited company in the study relative to revenue.
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.