The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.
India's Digital India initiative reached 850M internet users by 2024. NIELIT — National Institute of Electronics & Information Technology — runs IT literacy programs across state governments. The communications operation behind the rollout.
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Five U.S. consumer companies that spent hundreds of millions on marketing and went bankrupt anyway: Blue Apron, SmileDirectClub, MoviePass, Bird, Boxed. Five categories of waste. One lesson.
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Good PR pros are not oblivious to the benefits of using online tools and metrics.
