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Trump's Tweets Doubled Morning Joe's Ratings
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Trump's Tweets Doubled Morning Joe's Ratings

July 2017: Morning Joe ratings jumped from 896,000 baseline to 1.66 million in a week. The trigger was a single Trump attack on the hosts. Adversary-audience amplification, cross-audience tune-in, news-cycle dependency — and the mechanic every modern media program inherits whether it wants to or not.

EPR Editorial Team ·