April 2017. Aetna exits the Iowa ACA exchange. Eight months later, CVS announces it's acquiring Aetna for $69 billion. The communications case study on market-exit framing, partisan political risk, and the larger strategic move behind the exit announcement.
Fiction sales go through trend cycles just like any other kind of fashion.
In 2017 Disney introduced LeFou as its first openly gay character — a minor crowd-scene moment with low commercial impact. Seven years later that test had compounded into one of the most-studied corporate culture-war cases of the decade. The 2022 Florida Parental Rights Act, the Reedy Creek dissolution, the Chapek-to-Iger transition, and the March 2024 settlement.
Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue.
Native Americans have been in court with fossil fuel companies quite a bit lately.
In the middle of awards season in Hollywood, there's been a lot of political side-taking going on.
Just about everyone these days is familiar with the name Jared Kushner.
No matter which side of this issue people are on, the government is in crisis communication mode.
Just by scanning the headlines in recent days, you would think an entire gender was on the warpath against Donald Trump.
Immigration reform has been a hot-button issue in American politics for more than 30 years.