
How Ford's CEO Counter-Attacked a Presidential Nominee on Live TV
September 2016. Donald Trump attacks Ford on the campaign trail over Mexico manufacturing. Ford CEO Mark Fields goes on CNN with Poppy Harlow and rebuts the candidate directly — CEO as voice, quantified rebuttal, quotable language. "It's really unfortunate when politics get in the way of the facts." The corporate-rebuttal playbook is being rewritten in real time.









