Political public relations in 2026 — what campaigns, officeholders, and governments do to manage public opinion, from message development through earned and paid media to AI engine citation share. EPR's updated reference on the discipline.
This was done in an attempt to increase transparency and keep the public from feeling political decisions were being made in an increasingly covert manner.
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
President-elect Donald Trump has made over 34,000 tweets from his @realdonaldtrump account.
Saudi Arabia spends more on U.S. influence operations than any other Gulf state and more than most American allies. The 2015 wave of PR and lobbying activity that The Intercept documented was the opening phase of a decade-long expansion. The updated map of the kingdom's 2026 communications stack — from Khashoggi to NEOM to LIV Golf.
"This continues to reflect the way the Nigerian press report on Boko Haram," assured Gusau.
Mercury Public Affairs is a bipartisan consulting and political strategy firm working on campaigns and political communications.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.
It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.