
Kenya's Public Relations Landscape: M-Pesa to Nairobi
Kenya's global reputation runs on M-Pesa, Nairobi's status as a UN and tech hub, and the Maasai Mara. A profile of the country's media, its 2024 Gen Z protests, and its PR agencies.

Kenya's global reputation runs on M-Pesa, Nairobi's status as a UN and tech hub, and the Maasai Mara. A profile of the country's media, its 2024 Gen Z protests, and its PR agencies.

Matt Yglesias co-founded Vox, left for Substack in 2020, and built Slow Boring into one of the largest individual-writer political subscription businesses in the United States.

Washington stopped reading press releases. The public affairs function — connecting companies with policymakers, regulators, and the political process — is operating in conditions that have shifted meaningfully since 2023. The bipartisan reset, the new playbook, and the firms adjusting.

Politics and public relations intersect at scale across campaign communications, government affairs, ballot initiative work, political consulting, crisis response, and the broader public affairs category. The major firms operating at the intersection (BCW, FleishmanHillard, Edelman public affairs practice, SKDK, Mercury Public Affairs, Bully Pulpit Interactive, GMMB, Precision Strategies). The five disciplines that compound across both political and corporate communications work in 2026.

Trump's tweets doubled Morning Joe's ratings in 2017 and were flagged as a corporate risk as early as January 2016. Both cases show the same attention mechanic and what targets should do about it.

The Trump-Fox alignment traces to the 2016 primary and holds through the second term. How selectivity, the phone-in format, and friendly amplification became the template for platform strategy.

Ten years on, the trade press retrospective on Trump's 2016 media operation reads differently. Four operating principles, two case studies (the veterans-charity fundraiser, the Megyn Kelly cycle), and the honest verdict on what actually transferred into two presidencies.

Their papers should have been filed (one in 2014 and one in 2015), but they just amended the filing status during November 2016.

Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.

The Pentagon's public affairs budget runs $600M to $1.4B annually. The A-tier contractors (DDB, VMLY&R, Wunderman Thompson), B-tier specialist communications firms (Edelman, Burson, Weber Shandwick, Brunswick, Teneo federal practices), and C-tier defense-specialist boutiques (Sayres, McBee, Cassidy, S-3 Group, Vogel Group).