Walmart has just launched a massive media and PR campaign in New York City involving print, online, on the air and direct mailing as communications channels to counter attack a City Council’s hearing analyzing the impact of a new store opened by the company in NYC. The campaign which also includes ads aired 14 radio stations comes just days before the hearing that will question the company’s plans.
In an effort to convince a company not to locate a chicken processing plant in the southern end of the county, Nash County residents have hired a Raleigh-based public relations firm to develop a campaign to help them achieve their goal. The firm, Campaign Connections, has handled political and corporate campaigns throughout the state before and has been hired with the financial assistance of the city of Wilson.
In an effort to help cardmembers with their holiday gift shopping, American Express’ online marketplace Daily Wish today announced its special holiday sales and Wish-A-Day Giveaway sweepstakes.
InflueceFinder is more than an SEO tool. As the name suggests, it helps users to find those sites that are the most influent in a certain niche. The tool can be used in a number of ways, and it is very valuable for PR use as well.
American Express has just launched a new interactive campaign, 'My Live Story', featuring DJ, producer and recording artist Mark Ronson. The campaign challenges the UK audience to uncover UK's best live music experience, promissing to turn the winning entries into a short film.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
Zenzi Communications wrote the press release that promotes Chiquita Banana Sticker Design Contest. Since it went live online, this release generated over 26,700,000 impressions. Why was this release so successful? The answers in the pilot of the PR Success Stories: The Press Release series.
BitDefender's MalwareCity.com is a quite unusual business blog, mixing anime and comic strips with IT security post and news, online freebies and the fun side of the social world. It is a rather effective method to use fun to raise awareness about real threats of the virtual world and to sell their products.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
BP's PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn't their fault (!) and transformed the cleaning up efforts into a public relations event.