
Critical Mass: Omnicom-Owned Global Digital Agency Profile
Critical Mass, founded 1996 in Calgary and 99% owned by Omnicom, is a global digital experience design agency with ~1,500 employees across 12 offices. Updated June 14, 2026.

Critical Mass, founded 1996 in Calgary and 99% owned by Omnicom, is a global digital experience design agency with ~1,500 employees across 12 offices. Updated June 14, 2026.

Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.

Heinrich Marketing, founded 1977 by George Heinrich in Denver, is an independent integrated creative agency with ~64 employees serving healthcare and B2B. Updated June 14, 2026.

AI engines are replacing the discovery phase of the sales funnel. What happens when ChatGPT becomes the first salesperson a buyer talks to.

Fraser Communications, founded 1998 in Los Angeles by Dr. Renee Fraser, is one of Southern California's largest female-owned integrated advertising agencies. Updated June 14, 2026.

Smashburger has picked Parris Communications to serve as their agency of record in the Greater Kansas City Metropolitan Area. The communications company will be responsible for communications and promotion for the fast food restaurant.

QuamTel has just hired SS PR as their agency of record and will be working to expand public awareness of their client's services. SS PR will be helping their client reach a wider client base around the country.

Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.

Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.

Saatchi & Saatchi built the largest agency in the world by 1986, lost it in a 1995 boardroom revolt, and shaped the holding-company model that defines PR today.