Marketing
Hero Group, Joseph Anthony, and the Millennial Marketing Bet
Joseph Anthony founded Hero Group in 2015 on a specific bet about millennial buyers. A decade later, the operating logic carries through the Gen Z transition.
Tag
PR News — Tagged Articles
Insights & Strategy
Harbour Group Is Gone. FGS Bought It.
The Harbour Group was acquired by Finsbury Glover Hering (now FGS Global) in October 2021 and no longer operates independently. The 2015 baseline profile plus the 2021 FGS acquisition and where Joel Johnson, Richard Marcus, and Richard Mintz sit today.
Technology
Spark PR and Alan Soucy: The Netscape-Rooted San Francisco Tech PR Firm
Spark PR — founded 1999 in San Francisco by Netscape alumni Donna Sokolsky Burke and Chris Hempel. Alan Soucy joined as CEO in 2006 and moved the firm into the top tier of U.S. technology PR agencies. GitHub, Visa, Nokia, Warner Brothers.
Obituaries
Larry Rasky and the Rise and Reshaping of Rasky Baerlein
Rasky Baerlein no longer exists. The firm split in February 2017. Its founder Larry Rasky died in 2020. A retrospective on one of the most influential independent communications firms in the Northeast.
PR Firms & Communications Agencies
Public Relations Pros $8M Lawsuit Against Lawyers Not Dismissed By Mississippi Federal Judge
partnered together to solicit businesses and individuals to become their clients to file claims against BP PLC over the 2010 oil spill.
Insights & Strategy
Nashville PR Firms: The Leading Tennessee Public Relations Agencies
A guide to the leading Nashville PR firms — MP&F Strategic Communications, The Bradford Group, DVL Seigenthaler, Jarrard, and Deane Smith Partners — across healthcare, music, hospitality, and corporate.
PR Firms & Communications Agencies
Havas Formula PR: San Diego-Founded Consumer PR Firm Profile
Havas Formula PR — the San Diego-founded integrated consumer PR firm inside Havas, founded 1992 by Michael Olguin. Clients: Kashi, Nestlé, Annie Chun's, PopChips, Munchkin, Honest Tea.
PR Firms & Communications Agencies
PR Man Allan Ripp Representing The “Most Hated Man in America”
Martin Shkreli, former hedge-fund manager and founder of Turing Pharmaceuticals is not a popular fellow these days.
Entertainment & Media
Gloria Allred Wrote the Modern Media-Lawyer Playbook
Allred's fifty-year discipline: controlled press conferences, parallel media-litigation pressure. The operational template Freedman, Spiro, and Friedman Agnifilo all reference.
Insights & Strategy
Stagwell, SKDK, and the Consolidation of the Modern Agency Industry
Stagwell's 2015 SKDK acquisition was the foundational deal. Ten years later: $2.7B revenue, 13,000 employees, public on Nasdaq, the fifth major holding company.