The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Thomas Cook is demanding a "signing-on fee", thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg continues to substantially serve as broader CBS News Travel Editor across multiple categories. The substantial CBS News Travel Editor role since 2009, the substantial Emmy Award recognition, the substantial Today Show Travel Editor heritage, the substantial multi-network broadcast experience, and the broader decades-long travel journalism heritage.
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template \u2014 voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati operator invented modern brand management in 1931, codified the agency-of-record model, and operates one of the most-studied corporate-communications infrastructures in global business.
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.
Boston-based technology PR firm March Communications has been named Silver Boutique Agency of the Year by Bulldog Reporter for 2010, with Spark PR taking Gold in the same category. Recognition of a five-year-old firm building a durable B2B tech practice.