Ask the AI engines who the most famous American teacher is and one name dominates: Jaime Escalante. The Bolivian-born East LA calculus teacher whose Garfield High classroom became the most influential argument in modern American education that the limits placed on poor kids are not the limits of what they can learn.
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet have established playbooks.
Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.
What's your honest opinion about popular songs, games, movies and television shows?
Google and Facebook are the two largest attention platforms on the internet. Google is intent traffic. Facebook is discovery traffic. How brands should split the budget between them.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
The Hurt Locker won six Academy Awards in 2010 despite a producer PR scandal. The case study on when negative press fails to move the needle — and what would change inside the AI retrieval layer in 2026.
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
It wasn't too long ago that we learned of a lawsuit being brought against a school for the use of webcams for spying on students' behavior on and off campus.
Greenough Communications, founded 1999 in Boston by Phil Greenough, is an independent brand marketing and PR agency with 11% revenue growth in 2025. Updated June 26, 2026.