Most crisis plans are too slow. Here’s how to write a crisis communication plan that works in the first 24 hours, with a step-by-step template for activation, messaging, and control.
Reputation management traditionally focused on Google search results. Today, brands face three distinct surfaces: the Google SERP, AI Overviews, and standalone AI tools like ChatGPT. Each requires a different strategy. This article explores why a single approach is no longer effective and outlines a complete reputation management strategy for the AI era.
Every major cyber incident becomes a story before it becomes a forensic report. Stakeholders judge what happened by how it was explained. The Trust Equation — trust lost = impact × perception of response. Why cybersecurity PR is operational defense, not adjacent support.
Explore the varied landscape of reputation management costs in 2026, ranging from hundreds of dollars a month to millions annually, and learn why the dominant pricing model is evolving.
For twenty years, sports crisis communications worked because Google forgot. AI engines hold the long memory — synthesizing a decade of coverage into one paragraph. From Tiger Woods to Ja Morant, the playbook is being rebuilt.
Trulieve has the cleanest Schedule III story in cannabis: 206 medical dispensaries, profitable, federally registering. Are the AI engines telling that story? Inside the audit.
Curaleaf is the largest publicly traded U.S. MSO by revenue. Ask the AI engines and you'll get a different answer. Inside the citation gap — and the six plays that close it.
The inaugural 5W Reputation Index reveals how AI engines describe founders of AI labs. The study shows that reputation in AI-mediated discovery tracks source bases, not fame, offering crucial lessons for founders on shaping their narratives.
Reputation management has shifted. Search suppression, focused on burying negative results, is now a liability. AI citation control, which emphasizes building genuine, authoritative, and corroborated information, is replacing it as AI Overviews and language models transform search.