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Status Labs: Executive Reputation Management in the Era of AI Search
Reputation Management

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

EPR Editorial Team ·
AI Communications for Founders
AI Communications

AI Communications for Founders

AI Communications is the discipline of building authority across AI answer engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. This article explains why founders need a distinct AI Communications strategy, separate from their company's, to manage their personal reputation and influence the information presented to investors, recruits, journalists, and board members.

Ronn Torossian ·
ReputationDefender: The Industry's Oldest Name, Now Owned by Norton
Insights & Strategy

ReputationDefender: The Industry's Oldest Name, Now Owned by Norton

ReputationDefender, founded in 2006, largely invented the consumer reputation management industry. Now owned by Gen Digital (Norton, Avast), it offers services including search result improvement, digital privacy, and data-broker removal. The firm recently launched Total Radius, an AI-powered service for public-facing individuals, connecting online data exposure to physical safety risk. This article is part of EPR's profile series on the reputation management industry.

EPR Editorial Team ·
Crisis Watch: AI-Era Corporate Crisis Case Files
Crisis Communications

Crisis Watch: AI-Era Corporate Crisis Case Files

Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.

EPR Editorial Team ·
Terakeet: The $100M Firm That Charged Up to $10M a Year to Manage Google's First Page
Reputation Management

Terakeet: The $100M Firm That Charged Up to $10M a Year to Manage Google's First Page

Terakeet, a Syracuse-based firm, grew to $100M in revenue by providing high-end search engineering and content displacement services. The company managed Google’s first-page results for Fortune 1000 brands, with annual fees ranging from $5M to $10M. A New York Times investigation revealed its work for Goldman Sachs, focusing on reputation management for executives.

EPR Editorial Team ·