Parsley Health. Function Health. Levels. Function Medicine boomed 2020–2025 as wealthy consumers paid out-of-pocket for personalized health optimization insurance won't cover. The billion-dollar concierge-medicine reset.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
Thorne built clinical legitimacy through Mayo Clinic ties. Flat Tummy Co rode Kim Kardashian endorsements into regulatory backlash. Trust wins. Hype burns.
Discover why PR not marketing is the real growth engine for small supplement brands tackling credibility gaps and building consumer trust in a skeptical market.
Onnit. Olly. Seed. Thorne. Momentous. AG1 at #2 on the H&W AI Visibility Index. Supplements moved from influencer Instagram to clinician credibility.
Vital Proteins. Optimum Nutrition. Care/of. Ritual. Athletic Greens. Quest Nutrition. 50 supplement social media campaign tactics with named brands.
Side Effects of popular supplements like Onnit's Alpha Brain might be a real concern.
