United Nations Issues Media Monitoring RFP

The United Nations Development Program has issued a media monitoring RFP. The Bureau for External Relations and Advocacy (BERA) of UNDP was established on 1 January 2007. It was created to develop UNDP’s institutional capacity to enhance the strategic partnerships and to strengthen the resource mobilization function, which are both critical in securing aid effectiveness and delivering more responsive services.

The Bureau builds and strengthens relationships with a number of key constituencies and development partners.

In particular, BERA has a key corporate role in developing relationships with the Executive Board, programme countries, donors, the United Nations system, the International Financial Institutions (IFIs), the European Commission and related institutions, civil society, the private sector, foundations and academia.

BERA also provides a range of services to the Regional Bureaux, country offices and other entities in UNDP. The value-added of these services relates primarily to the institutional knowledge captured by the BERA with regards to identification of partnership opportunities, potential for resource mobilization and sharing of experience within the organization. To fulfill this role, the Bureau acts as a facilitator of information exchange, knowledge management, network building and dissemination of the best practices throughout the UNDP. UNDP’s Communications Group is the lead for communications. It provides policy guidance and develops and implements global communications strategies to reach the media and other key constituencies with UNDP’s core messages.

The Media and Advocacy Team is responsible for expanding and enhancing UNDP’s global multi-lingual presence through engagement with international media.

Objective

The Communications Group requires the services of a media monitoring company to monitor, assess and evaluate the coverage of UNDP in the media. It also requires a comprehensive media contacts database for the crucial task of media outreach.

Scope of Work

Media monitoring
The role of the service provider will be to monitor media (print, broadcast and online including social)  for the Communications Group, to assist UNDP in evaluating its media coverage qualitatively and quantitatively, both as-it-happens and retrospectively.

Monitoring and tracking of:

• worldwide print coverage, including where coverage is not available online as well qualitative assessment of coverage;
• broadcast; and
• online outlets including those behind a paywall; all these should include major international outlets like the New York Times, CNN, BBC, Al Jazeera, AFP, AP, Reuters, etc.
• main social media channels including but not limited to Twitter, Facebook and LinkedIn;
• in English, Spanish, and French language outlets (other UN languages an asset);
• Targeted search and filtering options among tracked outlets for:
  • basic and advanced keyword combinations;
  • publication title;
  • journalist name;
  • geographical location (region, country);
  • audience size;
  • outlet language;
  • sentiment of coverage.
• Track performance of specific press releases, reports, news and web stories, other UNDP products.

Media contacts database and content distribution system
The role of the service provider will be to provide a comprehensive media contacts database service to the Communications Group to assist UNDP in its media outreach. The service must enable the cultivation of quality, long-term relationships with key journalists.

• Comprehensive and frequently updated worldwide database of journalist and  news desk contacts – particularly those from major international outlets like the New York Times, CNN, BBC, Al Jazeera, AFP, AP, Reuters, etc – including:
  • e-mail;
  • social media contacts (including but not limited to Twitter, Facebook, LinkedIn);
  • desk- and cellphone contacts;
  • beat details;
  • ability to have private lists not shared with other users outside of UNDP;
  • ability to filter contact search results by journalist name, outlet name, job title, location, topic, outlet type, size of readership;

Media monitoring
Detailed breakdown for the provision of services:

1. International print media monitoring – including largest, most authoritative English, French and Spanish language outlets (other UN languages an asset);
2. International broadcast media monitoring – including largest, most authoritative English, French and Spanish language outlets (other UN languages an asset);
3. International online and social media monitoring – including largest, most authoritative English, French and Spanish language profiles and accounts (other UN languages an asset);
4. Regular roundups and analyses of coverage of specific high-priority events and products

Media contacts database and content distribution system
Detailed breakdown for the provision of services:

1. International print, broadcast and online journalist contacts;
2. English, French and Spanish outlets covered, other (UN) languages an asset;

Proposal due by November 2 to:

United Nations Development Programme
1 United Nations Plaza
New York, NY 10017