Background:
The University of Manitoba has thrived for 140 years as a place where students come to learn, be inspired and find their voice. We are Manitoba’s largest, most comprehensive, and only research- intensive post-secondary institution. And we are taking our place among leading universities through a commitment to transformative research and scholarship, and to innovative teaching and learning – uniquely strengthened by Indigenous knowledge and perspectives. The University of Manitoba offers more than 100 programs and most of our academic departments have graduate studies leading to master’s or doctoral degrees. A member of the U15 Group of Research Universities, we are home to world-class researchers who engage communities throughout our province and across the globe, building international partnerships that generate positive change. For more information on the University of Manitoba visit www.umanitoba.ca/about.Scope of Work:
Marketing Strategy and Planning- General marketing and strategic counsel
- Participation in market research activities
- Marketing and advertising plan development
- Account management and project management
- Campaign measurement
- Brand development and management
- Adaptation of brand across audiences and channels
- Innovative creative strategy
- Design and copywriting for print and digital application
- Media strategy, planning and buying – print and digital
- Detailed campaign analytics
- Digital strategy
- Content strategy
- Search engine optimization
- Digital publishing
- Video production
- Social media strategy and campaigns
- Analytics
