University of Manitoba Issues Creative RFP

The University of Manitoba is seeking to partner with a creative agency to help tell the University’s story in support of institutional priorities. The successful partner with work closely with the University’s in-house Marketing Communications Office to deliver strategic and innovative marketing efforts to achieve overall reputational, enrollment, engagement and fundraising goals.

Background:

The University of Manitoba has thrived for 140 years as a place where students come to learn, be inspired and find their voice. We are Manitoba’s largest, most comprehensive, and only research- intensive post-secondary institution. And we are taking our place among leading universities through a commitment to transformative research and scholarship, and to innovative teaching and learning – uniquely strengthened by Indigenous knowledge and perspectives. The University of Manitoba offers more than 100 programs and most of our academic departments have graduate studies leading to master’s or doctoral degrees. A member of the U15 Group of Research Universities, we are home to world-class researchers who engage communities throughout our province and across the globe, building international partnerships that generate positive change. For more information on the University of Manitoba visit www.umanitoba.ca/about.

Scope of Work:

Marketing Strategy and Planning

• General marketing and strategic counsel
• Participation in market research activities
• Marketing and advertising plan development
• Account management and project management
• Campaign measurement

Brand Development, Creative and Campaigns

• Brand development and management
• Adaptation of brand across audiences and channels
• Innovative creative strategy
• Design and copywriting for print and digital application
• Media strategy, planning and buying – print and digital
• Detailed campaign analytics

Digital Marketing Strategy and Execution

• Digital strategy
• Content strategy
• Search engine optimization
• Digital publishing
• Video production
• Social media strategy and campaigns
• Analytics

Due Date:

June 20, 2017.

Address:

University of Manitoba

Purchasing Services

Rm 403 Administration Building

Winnipeg, Manitoba R3T 2N2

Canada