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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Toys R Us: The Brand That Outlived the Company
CPG
Sep 15, 2017

Toys R Us: The Brand That Outlived the Company

September 2017: Toys "R" Us filed Chapter 11 carrying $5B in 2005 LBO debt. By 2018 every U.S. store closed. By 2022 the Macy's shop-in-shop relaunched the brand. The 2024 Sora-generated commercial gave it a third act. The canonical case file in retail collapse and brand-licensing afterlife.

3 min readRead more
Tofino: The Communications Surface Of Canada's Surf Capital
Travel
Sep 11, 2017

Tofino: The Communications Surface Of Canada's Surf Capital

Tofino is a 2,500-person BC district that hosts 1 million annual visitors. The surf capital of Canada, the Tla-o-qui-aht Tribal Parks framework, the over-tourism dispersal strategy, and the destination communications architecture that operates at a sophistication disproportionate to the community’s population.

3 min readRead more
Bill Nye v. Disney: The Science Guy and the Royalty Lawsuit
Entertainment & Media
Sep 8, 2017

Bill Nye v. Disney: The Science Guy and the Royalty Lawsuit

Bill Nye filed suit against Buena Vista Television and The Walt Disney Company late last month, alleging more than $9 million in withheld royalty payments from the original Bill Nye the Science Guy series. The filing landed during peak Nye visibility — the Netflix series in active rotation, the March for Science still in cultural memory.

3 min readRead more
How The IFC Lit 65 Million Africans
Insights & Strategy
Aug 23, 2017

How The IFC Lit 65 Million Africans

Lighting Africa is the largest off-grid solar communications program in development finance history. The IFC and World Bank have spent fifteen years building it across Ethiopia and ten other African countries — the communications architecture, the distribution model, and the procurement structure that runs it.

3 min readRead more

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