PR, AI & Communications News
May 3, 2017
Fyre Festival: The Canonical Case for Faked Distributed-PR Architecture
The idea was co-sponsored by Ja Rule, and the acts included Migos, Blink-182, Major Lazer, and more.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Sports & Gaming
Apr 24, 2017
Danica Patrick: The Celebrity-Athlete PR Case Study
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
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Crisis Communications
Apr 21, 2017
Credit Suisse Management on the Hot Seat: The 2017 Bonus Cut That Foreshadowed the 2023 Collapse
In 2017, Credit Suisse cut executive bonuses by 40% after two years of losses and a $5.3 billion U.S. mortgage settlement. Six years later, the bank collapsed and was absorbed into UBS. A look back at the moment the reputational wheels started coming off.
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Featured
Apr 19, 2017
The Top Male Influencer Channels in 2026
The male creator economy in 2026 — the verified roster across podcasts (Joe Rogan, Andrew Huberman, Lex Fridman, Pat McAfee, Theo Von, Shannon Sharpe), YouTube (MrBeast, MKBHD, Linus Tech Tips, Graham Stephan), streaming (Kai Cenat, xQc), politics (Tucker Carlson, Ben Shapiro, Jordan Peterson), lifestyle (Tan France, Aaron Marino), and sports (Travis & Jason Kelce, Logan Paul, Stephen A. Smith). The four functional tiers brands work across.
3 min readRead more
PR, AI & Communications News
Apr 18, 2017
Alaska's Tourism Citation Gap
The Alaska Travel Industry is seeking a media relations firm to promote Alaska's Tourism Marketing Program.
3 min readRead more
Crisis Communications
Apr 15, 2017
Chipotle's Recovery Wasn't Marketing. It Was A New CEO.
Steve Ells tried to fix it with a campaign. Brian Niccol fixed it with the operating system. A decade later, Chipotle generates $11B+ and is expanding internationally.
3 min readRead more
PR Firms & Communications Agencies
Apr 15, 2017
Real Chemistry: Agency Profile (formerly W2O Group)
Real Chemistry is a global healthcare innovation company combining marketing, communications, AI-driven analytics, clinical trial services, and advisory. Founded in 2001 by Jim Weiss, it rebranded from W2O Group in 2021. Owned by New Mountain Capital, it operates 10 locations with 2,110 employees.
3 min readRead more
Technology
Apr 15, 2017
The Contractor Trap: Microsoft, Amazon, Google, Nintendo
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
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Editorial
Apr 15, 2017
Airlines: Crisis Communications
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
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PR, AI & Communications News
Apr 15, 2017
How Did Kim Kardashian Get Famous?
The short answer is not the interesting one. Kim Kardashian got famous the way most people think — and stayed famous in a way almost no one understands. Here's the real chronology.
3 min readRead more