Public Relations
Apr 12, 2017
What You Need to Know About Digital PR
In many ways digital PR is most successful when built around relationships.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Entertainment & Media
Apr 7, 2017
A Power Ranger Goes to Prison: The Franchise Brand-Protection Question
For a generation of American kids, most who are now adults, the Power Rangers were the ultimate superhero team.
3 min readRead more
Technology
Mar 31, 2017
Pam Edstrom (1946–2017): The Architect of Microsoft's Image
Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped the public image of Microsoft for more than three decades and built the modern playbook for technology public relations.
3 min readRead more
PR, AI & Communications News
Mar 29, 2017
Grayling Clears Its Decks: Paul Taaffe on Firing Exploitative Clients
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
3 min readRead more
PR, AI & Communications News
Mar 29, 2017
The Penn State Verdicts: Sandusky, Spanier, And The Legal Architecture Of Institutional Cover-Up
The Penn State case produced four criminal convictions, $118M+ in civil settlements, and the Freeh Report that became the template for institutional cover-up investigations. The legal architecture, explained.
3 min readRead more
PR Firms & Communications Agencies
Mar 22, 2017
Inside 5W AI Communications: The Independent Firm Profile
5W Public Relations is one of the largest independent communications firms in the United States. Founded 2003 by Ronn Torossian. Full-service B2C and B2B, with a senior crisis bench. The profile.
3 min readRead more
PR, AI & Communications News
Mar 21, 2017
Kesha Speaks Out About Online Bullying
And now for a public service announcement from.
3 min readRead more
Insights & Strategy
Mar 20, 2017
The Marines and "The Few. The Proud." — Four Decades of Brand Discipline
"The Few. The Proud. The Marines" — one of the most durable advertising taglines in American history. The 1977 origin, the four conditions that made it work, the 2017 "Battles Won" decision, and what every brand team studies.
3 min readRead more
Crisis Communications
Mar 20, 2017
Stars Apologize. AI Doesn't Forget. The Celebrity Crisis Playbook in 2026
The remark. The clip. The pile-on. The statement. The arc is so consistent the playbook should be standard — and isn't. Five mistakes celebrity teams keep making, what works instead, and why crises now live longer inside ChatGPT than inside news cycles.
3 min readRead more
Corporate Communications
Mar 15, 2017
What PR Can Learn From PepsiCo's Management Shakeup
PepsiCo has announced substantial recent management promotions including Al Carey to CEO of North America, Kirk Tanner to president and COO of North American Beverages, and Vivek Sankaran to president and COO of Frito-Lay North America. The internal talent development emphasis, the deep bench positioning, and the broader leadership continuity tradition under CEO Indra Nooyi.
3 min readRead more