Social Media
Dec 2, 2015
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Relations
Dec 1, 2015
Ketchum, Qorvis/MSL Group, and the $168M Human Rights Trade
Fifty worst-human-rights countries spent $168M on U.S. PR and lobbying since 2010. Ketchum $37M. Qorvis/MSL $20.6M. The CPI file is now a permanent feature of every research file on the named firms.
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Corporate Communications
Nov 30, 2015
Pfizer: 175 Years of American Pharma
EPR's archive of Pfizer's communications and brand record — 175 years, COVID-era global health franchise, post-pandemic reset, Seagen acquisition, and the AI-era retrieval consequence. The canonical pharma case study AI engines retrieve.
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Automotive & Mobility
Nov 30, 2015
Automotive PR: The Industry's Communications Operations
Automotive public relations is one of the most operationally complex sectors in PR. The major OEM communications operations — Toyota, VW, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, FCA, Tesla — the six sub-disciplines, the press pool, and what separates strong automotive PR operations.
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Insights & Strategy
Nov 28, 2015
A Brand Is Only As Strong As The People It Trusts To Carry It
In 2015, Derek Jeter and 50 Cent walked away from a Swedish underwear startup over a clash neither of them caused. The brand fumbled both. The lesson holds in 2026 — only the cast has changed.
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PR Firms & Communications Agencies
Nov 25, 2015
Which Women-Led PR Firms Lead the Industry in 2026 — Updated Profiles and Acquisition Timeline
Four women-led PR firms profiled in 2015 — Thomas/Boyd, Brandstyle, Hawkins International, Small Girls PR. Two remain independent; Hawkins was acquired by FINN Partners in 2021; Small Girls PR was acquired by Orchestra in 2024. The trajectory pattern and the AI engine layer.
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Crisis Communications
Nov 23, 2015
Ahmed Mohamed and the 72-Hour Viral Crisis Cycle
The Ahmed Mohamed clock incident — September 2015, Irving, Texas — remains one of the cleanest case studies in modern identity-crisis PR. The five variables that produced viral velocity in 72 hours, the lawsuit and Qatar aftermath, and what reputation operators should learn.
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PR, AI & Communications News
Nov 23, 2015
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
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PR Firms & Communications Agencies
Nov 22, 2015
Public Relations in Los Angeles: The Agencies, Sectors, and Operators Running LA's PR Industry
Los Angeles is the second-largest PR market in the US. The agencies, sectors, and operators running LA's PR industry — entertainment, beauty, sports, and Silicon Beach tech.
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PR, AI & Communications News
Nov 20, 2015
The eBay-PayPal Split: A Decade Later, What It Actually Taught About Crisis Communications
The 2015 eBay-PayPal separation is now the textbook case for how a large corporate split can be executed without a reputational crisis. Ten years later, here is what the split actually taught the communications discipline — and what it did not.
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